In 2026, retail marketing is evolving in a more constrained environment. Acquisition costs are rising, and e-commerce journeys are increasingly fragmented between website...
Published on 15 January 2026
In 2026, retailers operate in an environment where attracting qualified shoppers, controlling costs, and boosting conversion are key challenges. Whether acquisition happens on...
Published on 5 January 2026
Having good creatives is essential. But what truly makes the difference is knowing where to find inspiration and how to produce more efficiently...
Published on 10 December 2025
2026 is shaping up to be a pivotal year for performance marketing. With new growth channels emerging, AI-driven automation accelerating, evolving measurement models,...
Published on 2 December 2025
– by Oriane Ineza, Content Marketing Specialist at AppTweak In an increasingly competitive app market, visibility is everything, and a solid, comprehensive set...
Published on 30 November 2025
Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! AppsFlyer unveils eight...
Published on 26 November 2025
Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! Meta Andromeda: the...
Published on 28 October 2025
In 2025, social ads have become a must for capturing attention and driving performance. When it comes to two major players, Tiktok ads...
Published on 20 October 2025
Black Friday 2025 is set to be one of the most strategic moments of the year for mobile user acquisition. In 2024, global...
Published on 3 October 2025
