Acquisition Battle #2: iOS Vs Android
iOS and Android dominate the mobile market, but when it comes to user acquisition, their ecosystems are anything but equivalent. On one side,...
Published on 24 April 2025NEWS
Discover our market analysis and tips for successful mobile campaigns
UA Digest #6: What’s new this month?
Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! Apple Search...
Published on 24 April 2025
Cheat Sheet #1: All You Need to Know for High-Performing…
Meta campaigns are a must-have for mobile user acquisition. But with algorithms, bidding strategies, audience targeting, and creative optimization, it’s easy to get...
Published on 2 April 2025
UA Digest #5: What’s new this month?
Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! Apple boosts app...
Published on 25 March 2025
UA Digest #4: What’s new this month?
Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! Major Update on...
Published on 25 February 2025
UA Creative Lab #1: The Secret Formula for UGC that…
Over the past few years, the rise of social platforms has pushed brands to rethink their advertising strategies. In particular, with TikTok’s rapid...
Published on 18 February 2025
UA Digest #3: What’s new this month?
Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! By the way,...
Published on 29 January 2025
Acquisition Battle #1: SKAN vs Probabilistic Model
Mobile attribution has undergone significant changes in recent years, largely driven by Apple’s App Tracking Transparency (ATT), which has reshaped data collection and...
Published on 28 January 2025
Behind the Screen #1: Lessons Learned in ASO
App Store Optimization (ASO) is a cornerstone for maximizing the effectiveness of user acquisition campaigns. By enhancing an app’s visibility and appeal on...
Published on 2 January 2025
