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Interview with Elisa Lopez, UA Team Leader

Meet Elisa, UA Team Leader at Addict Mobile. Since 2020, she’s been supporting her clients with both App and Web strategies, always with...

Published on 2 July 2025

Meta reactivates Advanced Mobile Measurement: what does it mean for…

On June 17, 2025, Meta announced the reactivation of its Advanced Mobile Measurement (AMM) program, once again giving advertisers access to device-level (non-aggregated)...

Published on 24 June 2025

UA Digest #8: What’s new this month?

Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! AdAttributionKit takes a...

Published on 20 June 2025

BTS #2 : Reducing Acquisition Costs with Catalog Ads

In the e-commerce world, where ad fatigue can strike with every scroll, catalog ads are a powerful yet often underused lever. By automatically...

Published on 2 June 2025

UA Digest #7: What’s new this month?

Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! Integrated Conversion...

Published on 23 May 2025

Acquisition Battle #2: iOS Vs Android

iOS and Android dominate the mobile market, but when it comes to user acquisition, their ecosystems are anything but equivalent. On one side,...

Published on 24 April 2025

UA Digest #6: What’s new this month?

Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! Apple Search...

Published on 24 April 2025

Cheat Sheet #1: All You Need to Know for High-Performing…

Meta campaigns are a must-have for mobile user acquisition. But with algorithms, bidding strategies, audience targeting, and creative optimization, it’s easy to get...

Published on 2 April 2025