UA Digest #3: What’s new this month?
Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! By the way,...
Published on 29 January 2025NEWS
Discover our market analysis and tips for successful mobile campaigns
Acquisition Battle #1: SKAN vs Probabilistic Model
Mobile attribution has undergone significant changes in recent years, largely driven by Apple’s App Tracking Transparency (ATT), which has reshaped data collection and...
Published on 28 January 2025
Behind the Screen: Lessons Learned in ASO
App Store Optimization (ASO) is a cornerstone for maximizing the effectiveness of user acquisition campaigns. By enhancing an app’s visibility and appeal on...
Published on 2 January 2025
6 App Marketing trends to watch in 2025
The app marketing industry is constantly evolving, and 2025 promises to bring new trends and opportunities. From emerging channels to shifting user expectations...
Published on 17 December 2024
How Moloco reshapes Mobile Performance Optimization
Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning (ML) platform for growth...
Published on 3 December 2024
UA Digest #2: What’s new this month?
Check out our User Acquisition Digest, your monthly roundup of the latest news and trends in user acquisition! Meta innovates: Threads, subscriptions, and...
Published on 28 November 2024
Black Friday and User Acquisition: Winning Strategies for Your App
As every year, Black Friday is one of the biggest shopping events around. Many major brands take advantage of this period to capitalize...
Published on 31 October 2024
UA Digest #1: What’s new this month?
Check out our User Acquisition Digest, your monthly roundup of the latest news and trends in user acquisition! AEM now supported on Adjsut...
Published on 29 October 2024
Interview with Íñigo Lopetegui, Regional Manager Middle East at Addict…
Meet Iñigo Lopetegui, Regional Manager Middle East at Addict Mobile. Since joining in 2022, he initially oversaw Southern Europe before shifting his focus...
Published on 16 October 2024
