Our 5 Favorite Creative Tools on TikTok
Having good creatives is essential. But what truly makes the difference is knowing where to find inspiration and how to produce more efficiently...
Published on 10 December 2025NEWS
Discover our market analysis and tips for successful mobile campaigns
6 performance marketing trends that will shape 2026
2026 is shaping up to be a pivotal year for performance marketing. With new growth channels emerging, AI-driven automation accelerating, evolving measurement models,...
Published on 2 December 2025
Best ASO tools to grow your app store ranking
– by Oriane Ineza, Content Marketing Specialist at AppTweak In an increasingly competitive app market, visibility is everything, and a solid, comprehensive set...
Published on 30 November 2025
UA Digest #11 : What’s new this month?
Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! AppsFlyer unveils eight...
Published on 26 November 2025
UA Digest #10 : What’s new this month?
Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! Meta Andromeda: the...
Published on 28 October 2025
Meta Ads vs TikTok Ads: Which Platform Should You Choose…
In 2025, social ads have become a must for capturing attention and driving performance. When it comes to two major players, Tiktok ads...
Published on 20 October 2025
Cheat Sheet #2: Everything you need to know for your…
Black Friday 2025 is set to be one of the most strategic moments of the year for mobile user acquisition. In 2024, global...
Published on 3 October 2025
App store vs. ad creatives: should you align or break…
In a perfect world, a user would see an ad, click on it, land on a perfectly aligned store page… and install the...
Published on 24 September 2025
Acquisition Battle #3: App Vs Web
In mobile acquisition, choosing whether to run ads on the web or in-app may seem straightforward. Yet, the two don’t always serve the...
Published on 5 September 2025
