NEWS

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6 App Marketing trends to watch in 2025

The app marketing industry is constantly evolving, and 2025 promises to bring new trends and opportunities. From emerging channels to shifting user expectations...

Published on 17 December 2024

How Moloco reshapes Mobile Performance Optimization

Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning (ML) platform for growth...

Published on 3 December 2024

UA Digest: What’s new this month?

Check out our User Acquisition Digest, your monthly roundup of the latest news and trends in user acquisition! Meta innovates: Threads, subscriptions, and...

Published on 28 November 2024

UA Digest: What’s new this month?

Check out our User Acquisition Digest, your monthly roundup of the latest news and trends in user acquisition! AEM now supported on Adjsut...

Published on 29 October 2024

The Addict Mobile Hub: The ultimate UA platform for maximum…

We are thrilled to introduce our brand new product: the Addict Mobile HUB. This innovative platform is designed to simplify UA campaign analysis....

Published on 2 September 2024

The power of performance-driven organic growth on social media for…

In the dynamic and competitive landscape of app user acquisition, marketers are constantly seeking innovative strategies to drive growth, engagement, and revenue. One...

Published on 10 April 2024

How Can Apple Search Ads Boost User Acquisition Strategies?

To promote user acquisition strategies in the digital landscape, developers and marketers are continuously exploring methods that deliver measurable outcomes. Apple Search Ads (ASA) emerges...

Published on 29 March 2024

Do you speak mobile gaming?

With 2.2 billion active mobile gamers worldwide and consumer spending reaching $107.3 billion in 2023, the mobile gaming market remains a thriving sector....

Published on 18 March 2024