Are creatives the new targeting in a post iOS 14…
The arrival of iOS 14 has limited ad targeting options: it means less data collected and the data is less accurate. So we...
Published on 12 April 2022NEWS
Discover our market analysis and tips for successful mobile campaigns
Why is creative content so important for your mobile acquisition…
In User Acquisition (UA) the quality, diversity and originality of creative content are key elements in the success of a mobile campaign. When...
Published on 6 October 2021
What is Ad Fatigue and how to avoid it?
La creative fatigue, ou Ad Fatigue, désigne la baisse de performance d’une publicité lorsque les utilisateurs l’ont vue trop souvent. Cette surexposition visuelle...
Published on 17 February 2021
Key advice to create killer visuals to optimize your acquisition…
In a world where an image is worth a thousand words, creatives are key elements in differentiating brands. Especially in the field of...
Published on 1 August 2019
