Mastering CTV Creatives to Engage App Users
In 2023, connected TV, or CTV, has definitively established itself as a viable, performance-oriented acquisition channel for mobile app publishers. The vast majority...
Published on 2 October 2023NEWS
Discover our market analysis and tips for successful mobile campaigns
[Replay] Creatives for Performing UA Campaigns
The latest edition of the App Growth Summit took place in Paris on May 11th and Addict Mobile was very happy to be...
Published on 24 May 2023
Are creatives the new targeting in a post iOS 14…
The arrival of iOS 14 has limited ad targeting options: it means less data collected and the data is less accurate. So we...
Published on 12 April 2022
Why is creative content so important for your mobile acquisition…
In User Acquisition (UA) the quality, diversity and originality of creative content are key elements in the success of a mobile campaign. When...
Published on 6 October 2021
Key advice to create killer visuals to optimize your acquisition…
In a world where an image is worth a thousand words, creatives are key elements in differentiating brands. Especially in the field of...
Published on 1 August 2019
