Black Friday and User Acquisition: Winning Strategies for Your App
As every year, Black Friday is one of the biggest shopping events around. Many major brands take advantage of this period to capitalize...
Published on 31 October 2024NEWS
Discover our market analysis and tips for successful mobile campaigns
UA Digest: What’s new this month?
Check out our User Acquisition Digest, your monthly roundup of the latest news and trends in user acquisition! AEM now supported on Adjsut...
Published on 29 October 2024
AEM now supported on Adjust and AppsFlyer: What You Need…
Adjust and AppsFlyer have just adopted Aggregated Event Measurement (AEM) in their attribution models. This integration of AEM by Adjust and AppsFlyer is...
Published on 18 October 2024
Interview with Íñigo Lopetegui, Regional Manager Middle East at Addict…
Meet Iñigo Lopetegui, Regional Manager Middle East at Addict Mobile. Since joining in 2022, he initially oversaw Southern Europe before shifting his focus...
Published on 16 October 2024
Granularity in UA: the key to creative performance
In user acquisition, creatives are a key driver to maximize campaign efficiency. To fully leverage this potential, it’s important to understand what works...
Published on 2 October 2024
The Addict Mobile Hub: The ultimate UA platform for maximum…
We are thrilled to introduce our brand new product: the Addict Mobile HUB. This innovative platform is designed to simplify UA campaign analysis....
Published on 2 September 2024
UA: How GenAI helps us diversify our creative production
-5% CPI, +23 points ROAS, GenAI creatives are increasingly becoming a performance driver for apps. When combined with a traditional approach, they allow...
Published on 8 July 2024
Interview with Chloé Morant, Senior UA Manager and ASO Team…
Meet Chloé, Senior UA Manager and ASO Team Leader at Addict Mobile. She joined in 2021 as a UA Manager and is now...
Published on 11 June 2024
Our 4 Tips for UA Creatives That Convert
We cannot emphasize enough: creativity is crucial for the success of user acquisition campaigns. It’s an essential element that can greatly impact performance...
Published on 20 May 2024
