UA Digest #1: What’s new this month?

Published on 29 October 2024 | Categorized in

User Acquisition

Check out our User Acquisition Digest, your monthly roundup of the latest news and trends in user acquisition!

AEM now supported on Adjsut and AppsFlyer

Adjust and AppsFlyer have integrated Meta’s Aggregated Event Measurement (AEM) into their attribution models!

What’s changing?

Holistic iOS user insights: With AEM signals combined with MMP attribution tools, advertisers get a clearer view of their campaigns.

Data centralization: Everything is on one platform, making performance analysis and management way simpler.

Privacy compliance: The integration ensures all data meets iOS privacy standards while maximizing transparency.

Why is it a game-changer?

Advertisers gain deeper insights into their Meta campaigns, with consolidated data validated by third-party MMPs like Adjust and AppsFlyer. This helps them better understand performance and make more informed decisions based on reliable data. Read the full article here.

TikTok Rolls Out Search Ads

Currently in beta in the U.S., this new feature allows advertisers to display ads directly within users’ search results on the platform.

What’s in It for Advertisers?

Catch attention at the right moment: Engage users when they’re ready to take action, which can improve conversions and engagement.

Precise targeting: Target specific search terms to reach more qualified audiences and optimize your ad spend.

A strategic lever: Incorporate this feature into your user acquisition strategies to boost overall performance.

More info here.

ASA introduces support for deep links

Apple Search Ads has recently announced support for deep links. What’s the benefit? Advertisers can now direct users straight to specific content within the app after clicking on a CPP. No more unnecessary steps, users get to exactly where you want them!

This new feature greatly improves the post-install experience: users can access specific features or products more quickly, which boosts engagement. It’s also a valuable tool for targeted actions, like showcasing new features or specific promotions.

A few points to keep in mind

Deep links are only available for iOS 18 users, which currently account for 25% of the user base. This number is expected to reach 70-80% by the end of the year, so it’s definitely worth keeping an eye on.

Setting up deep links can be a bit technical, so make sure everything runs smoothly to avoid any redirect issues.

Watch out for apps with onboarding steps (like sign-ups, language selection, etc.), as they might run into redirect problems. It’s a good idea to test these flows thoroughly before launching them.

More info here.

AppsFlyer’s Performance Index 17 Is Here!

The latest index is based on over 13.5 billion non-organic installs from 35,000 apps and covers 92 media sources for the first half of 2024. It provides an overview of the top media sources for mobile campaigns and offers valuable insights to help advertisers refine their strategies. The best part? These insights focus on user quality rather than just installation volumes.

Key takeaways this year:

2024 marks a return to growth after a budget decline in 2023. This year, investments have jumped by 18% compared to last year, with 60% of the top 20 media sources showing significant gains.

An interesting highlight is the difference between gaming and non-gaming sectors. While budgets for non-gaming apps have increased, gaming budgets have seen much more moderate growth.

Whether you’re on iOS or Android, this report covers the top user acquisition sources and features up to 22 verticals across 11 regions. A new addition in this edition is the ability to filter by media source and the introduction of the iOS SSOT ranking.

So don’t miss out: explore the Performance Index 17!