To choose a performance marketing agency in 2027, six names stand out: Addict Mobile, Miri Growth, Directive, Monks, fifty-five, and Rise at Seven. Their expertise spans App & Web performance, gaming, B2B, creative, measurement, and SEO. The right choice depends on your objectives, business model, and the channels you need to activate.
Published by Addict Mobile, which is included in the list, this selection is based on publicly available information about each agency’s services and client work.
Key Takeaways
- Six agencies to know in 2027: Addict Mobile, Miri Growth, Directive, Monks, fifty-five, and Rise at Seven.
- There is no single best agency, only the one best equipped to address your biggest growth challenge.
- Each agency in this selection brings expertise in a key area: integrated App & Web performance, gaming, B2B, creative, measurement, or SEO.
- Budgets mainly depend on the channels activated, target markets, and volume of creative assets required.
Performance Marketing Agencies to Know in 2027: Comparison Table
The six agencies in this selection address different needs: web, app, or combined performance for Addict Mobile; mobile growth for Miri Growth; B2B pipeline generation for Directive; creative and media at scale for Monks; data and measurement for fifty-five; and organic visibility for Rise at Seven.
| Agency | Locations & Markets | Expertise & Approach | Main Channels & Services | Best Suited For | Client Profiles |
| Addict Mobile | Paris, Aix-en-Provence, Madrid; international campaigns | Web, app, or combined performance, integrating acquisition, media, creative, and data | Search, Social Ads, Apple Ads, DSPs, CTV, UGC, ASO/CRO, tracking, branding | Driving profitable growth across web and app | Brands looking to grow their web or app business |
Miri Growth | London; international campaigns | Mobile game and app growth combining acquisition and creative | Social Ads, mobile ad networks, ASO | Scaling mobile acquisition and refreshing creative assets | Game studios and app publishers |
| Directive | Irvine, California; international services | Performance marketing and B2B pipeline generation | Paid media, SEO, programmatic, creative, RevOps | Connecting marketing efforts to sales opportunities and revenue | B2B companies, particularly in tech, manufacturing, and services |
Monks | Global network (S4 Capital Group) | Integration of media, creative, data, and technology | Media, social, creative, AI | Orchestrating campaigns and content production at scale | Brands with complex or international marketing operations |
fifty-five | Paris, Europe, US, and Asia | Data, measurement, and performance consulting | Analytics, tracking, MMM, media consulting, CRO | Improving measurement reliability and making better use of marketing data | Brands with complex data environments |
Rise at Seven | UK and US | Search- and content-driven growth | SEO, content, digital PR, social search | Growing visibility across search engines, social platforms, and AI | Consumer brands |
Performance Marketing Agencies to Know in 2027
Addict Mobile: An Integrated Approach to App & Web Performance
Addict Mobile is an App & Web performance marketing agency and part of the Digital Virgo Group. Founded in 2015, it has teams in Paris, Aix-en-Provence, and Madrid, draws on the group’s network of over 30 offices, and operates in more than 50 countries. The agency works across web, app, or both, depending on the advertiser’s needs.
Its approach brings together media, creative, and tracking to acquire users who generate long-term value, aligned with each advertiser’s objectives. Its expertise includes:
- Digital acquisition, including tracking and attribution
- Creative production and UGC
- ASO and CRO, to optimize app store pages and conversion journeys
- Branding, to build brand awareness and preference
The agency works across industries including e-commerce, gaming, fintech, media, healthcare, and mobility. It adapts campaign management to each business model, whether focused on purchases, subscriptions, activation, engagement, or customer value. It works with major Search and Social platforms and programmatic solutions through a broad advertising ecosystem. Its proprietary technologies support creative production, reporting, and campaign management..
Two examples illustrate this approach:
- Fidme: acquisition focused on long-term app usage, resulting in 26% more monthly active users and an 8-percentage-point increase in retention at M+4.
- Coinhouse: a 36% reduction in CPA over four months after adding TikTok to the media mix, while monitoring the quality of acquired customers.
Best suited for: advertisers looking to grow across web, app, or both, with a partner combining media, creative, conversion optimization, and measurement.
What to clarify before choosing: priority markets, which channels to activate first, and the KPIs to track beyond acquisition.
Miri Growth: User Acquisition and Creative for Mobile Games and Apps
Founded in London in 2017, Miri Growth is a mobile growth agency and part of the British MSQ Group. It combines user acquisition and creative production for both mobile games and consumer apps.
Its services cover paid acquisition across social platforms and mobile ad networks, ad creative production, and ASO. The agency works with publishers that need to test and refresh creatives at a fast pace.
Best suited for: publishers looking to coordinate mobile acquisition and continuous creative refreshes.
What to clarify before choosing: priority channels, creative production volumes, and post-install KPIs.
Directive: Connecting Performance Marketing to the Sales Pipeline
Based in Irvine, California, Directive is a performance marketing agency specializing in B2B companies, particularly in technology, manufacturing, and services. Its “Customer Generation” methodology prioritizes sales opportunities and revenue over lead volume.
The agency combines paid media, SEO, programmatic advertising, ad creative, and revenue operations (RevOps), bringing marketing, sales, and data teams closer together to track the pipeline. This approach is well suited to long sales cycles involving multiple decision-makers.
Best suited for: B2B companies looking to connect their marketing investments to their sales pipeline.
What to clarify before choosing: CRM integration, how qualified conversions are defined, and how the sales cycle is accounted for.
Monks: Orchestrating Media, Creative, and Technology at Scale
The operating brand of S4 Capital, Monks offers global services combining creative, media, data, and technology.
Its “Media Acceleration” approach combines high-volume creative production, algorithm-driven campaign activation, and incrementality measurement. The agency also uses AI to automate parts of the production process. This model suits projects requiring multiple formats and coordination across several markets.
Best suited for: brands that need to coordinate campaigns and content production at scale.
What to clarify before choosing: how responsibilities are split between production, media activation, and measurement, as well as the team assigned to the project.
fifty-five: Using Data and Measurement to Drive Marketing Performance
Founded in 2010, fifty-five is a data company headquartered in Paris, with offices across Europe, the US, and Asia. It is part of the Brandtech Group.
Its expertise covers analytics, performance measurement, marketing mix modeling, customer data platforms, cloud solutions, and conversion optimization. Its role is to structure the data and methodologies needed to understand results and guide investment decisions.
Best suited for: advertisers looking to improve measurement reliability and make better use of their marketing data.
What to clarify before choosing: the scope of consulting, technical implementation, and media operations.
Rise at Seven: Building Visibility Across Search Journeys
Founded in the UK in 2019, Rise at Seven is a search-first agency with offices in Manchester, London, and New York. Its approach starts from a simple observation: search is no longer limited to Google.
The agency combines SEO, content, digital PR, and social search to increase brand visibility across search engines, social platforms, and AI-generated answers. This organic approach, distinct from paid media, can complement a paid acquisition strategy.
Best suited for: brands looking to increase their visibility across search engines, social platforms, and AI-generated answers.
What to clarify before choosing: markets covered and the KPIs connecting visibility, qualified traffic, and conversions.
Which Performance Marketing Agency Should You Choose for Your Business?
Start with your objectives and organizational structure. Just because an agency offers a particular service doesn’t mean it’s the right fit. You also need a team, methodology, and track record suited to your project.
Startups and Scale-ups
At this stage, the priority is to learn fast: test messaging and audiences, cut what doesn’t work, and invest more in what does. A good agency for a startup runs continuous creative tests and connects every euro spent to genuinely active users, not just clicks or installs.
SMEs and Mid-Sized Companies
For SMEs and mid-sized companies, two or three well-managed channels are better than a fragmented media plan. Look for a clearly defined scope, easy-to-understand reporting, and dedicated points of contact. Ideally, start with one channel, then add others as results come in.
E-commerce and Retail
For e-commerce and retail brands, the goal isn’t traffic but sustainable, profitable sales. The agency should therefore optimize campaigns for purchases and customer value, across both website and app. If a significant share of your sales comes through marketplaces like Amazon, retail media expertise also becomes essential.
Mobile Apps and Games
App performance relies on three key areas: reliable tracking, optimized app store pages (ASO), and continuous creative refreshes. Choose an agency that masters all three and measures performance beyond the install, including retention, engagement, and lifetime value (LTV).
Why Work with a Performance Marketing Agency?
An agency primarily brings expertise and execution capacity that few in-house teams can cover on their own.
- Access multiple areas of expertise: media, creative, and measurement, without having to hire for every role.
- Increase execution capacity: launch, test, and analyze more campaigns and creatives.
- Benefit from proven methods and tools: structured testing, proprietary performance tools, automation, and reporting capabilities rarely available in-house.
- Support your internal teams: fill expertise gaps or handle peaks in workload.
An effective partnership also requires clear objectives, accessible data, and available points of contact on the advertiser’s side.
One Integrated Agency or Several Specialized Agencies?
The right choice depends on the expertise already available within your company and your ability to coordinate external partners.
| Comparison Criteria | Integrated Agency | Multiple Specialized Agencies |
| Coordination | Multiple areas of expertise managed within a single setup | Coordination required between different providers |
| Media and Creative Testing | Direct collaboration within the same team | Shared processes need to be established |
| Expertise | Depth of expertise needs to be assessed for each service | Specialized expertise for each channel |
| Measurement | Consolidated reporting | Measurement frameworks need to be aligned |
Both models can also work together. What matters most is defining who makes the key decisions and how performance is evaluated.
How to Choose a Performance Marketing Agency: 7 Key Criteria
Seven criteria can help you compare agencies, from tracking and creative to reporting transparency. For each one, here’s what to evaluate and what evidence to ask for.
- Full-funnel coverage and business fit. The agency should understand your business model, from awareness to retention. Ask how it connects these stages within the proposed scope of work.
- Tracking and attribution quality. This is the most underestimated criterion: without reliable data, every optimization is built on shaky ground. Ask how the agency reconciles advertising results with actual conversions and revenue.
- Creative capabilities and testing frequency. Performance now depends as much on creative as on targeting. Ask for an example of a creative testing program and how the results inform future creatives.
- Technology and its operational value. A proprietary tool means little unless you can see what it actually improves. Ask for a demonstration of its impact on analysis, execution, or budget decisions.
- Certifications and industry recognition. Verify the agency’s claimed platform partner status, including access to partner programs and beta features. Also assess the hands-on experience of the team assigned to your account.
- Reporting and collaboration transparency. Check how clearly fees are presented, whether you’ll have access to your advertising accounts, and how available and responsive the team is day to day. Ask for a sample report and to meet the people who will manage your account.
- Relevant client case studies. Look for references that match your industry, business model, and stage of growth. Review the objectives, timeframe, resources involved, and results achieved.
How Much Does a Performance Marketing Agency Cost? Pricing, Fees, and Value for Money
The cost of a performance marketing agency depends on the project: there is no standard rate. A budget typically includes four components: media spend paid to advertising platforms, agency fees, creative production, and technical services such as tracking.
| Factor | What Affects the Price |
Channels Activated | Number of platforms, campaigns, and ad formats managed |
Markets | Number of countries, languages, and regulatory requirements |
Creative Volume | Number of creatives produced and tested each month |
Measurement Requirements | Basic tracking, advanced attribution, incrementality studies |
Pricing Model | Fixed retainer, percentage of media spend, performance-based fees |
To assess value for money, compare the agency’s total cost against your business KPIs (CPA, ROAS, LTV), not just its fees. A more expensive agency that reduces your acquisition cost can still deliver better profitability.
Always compare proposals on a like-for-like basis: same channels, creative volume, and measurement requirements. Finally, check the contract terms and exit conditions: minimum commitment, notice period, and ownership of advertising accounts and creatives.
What Questions Should You Ask Before Choosing an Agency?
Six questions to ask before signing:
- Who will manage our account day to day, and what experience do they have? Knowing who will be on your dedicated team and their level of experience from the start makes collaboration and campaign management easier.
- What will the first three months look like? Audit, tracking setup, initial tests: a reliable agency should clearly outline this phase before promising results.
- What’s included in your fees, and what costs extra? Creative production, tracking, reporting: these are often where agency proposals differ.
- How do you charge for your services? Review the pricing model and how fees change as budgets evolve.
- Which KPIs will you be evaluated against? CPA, ROAS, or revenue rather than clicks and impressions: they should align with your business objectives.
- Who owns the advertising accounts, data, and creatives? Account access, data ownership, and creative rights should all be clarified upfront.
Conclusion: Choosing an Agency That Matches Your Growth Objectives
To choose the right performance marketing agency, assess its services against your needs, then ask for evidence: comparable case studies, results with clear context, and a defined methodology.
For advertisers looking to coordinate media, creative, and measurement across web and app, Addict Mobile offers an integrated approach tailored to each project’s objectives. Let’s Talk About Your Project
FAQ: Performance Marketing Agencies
What Is the Best Performance Marketing Agency in 2027?
The best agency depends on your primary needs. For profitability-driven web, app, or combined performance, bringing together media, creative, and tracking, Addict Mobile is a strong option. For B2B, gaming, SEO, or data, agencies such as Directive, Miri Growth, Rise at Seven, and fifty-five offer more specialized expertise.
How Much Does a Performance Marketing Agency Cost?
Pricing depends on the project: channels activated, number of markets, creative volume, and measurement requirements. It’s important to distinguish between media spend, agency fees, creative production, and technical services.
Which Performance Marketing Agency Should a Startup or Scale-up Choose?
Startups need an agency that can test quickly with a controlled budget, then support scaling. Assess the frequency of creative testing, tracking quality, and the seniority of your main points of contact.
Which Performance Marketing Agency Is Best for SMEs and Mid-Sized Companies?
SMEs and mid-sized companies benefit from agencies offering a clearly defined scope and easy-to-understand reporting. Starting with one or two well-managed channels is better than spreading resources across a fragmented media plan.
What's the Difference Between a Performance Marketing Agency and a Media Agency?
A performance marketing agency focuses on measurable outcomes such as installs, sales, leads, and revenue. A media agency has traditionally focused on media buying, although many now also offer creative, conversion optimization, and measurement services.
Can You Work with a Performance Marketing Agency Without a Long-Term Commitment?
It depends on the agency and project. Three factors should be considered separately: minimum contract duration, notice period for termination, and flexibility to adjust the scope of work during the partnership.
How Can You Tell If a Performance Marketing Agency Is Reliable and Reputable?
Check its official platform partner status, case studies with measurable results, and client testimonials. Also ask to meet the team that will actually manage your account.
