How Moloco reshapes Mobile Performance Optimization

Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning (ML) platform for growth and mobile performance optimization, every app publisher, commerce marketplace, and streaming business can now unlock the value of their unique, first-party data. Moloco Ads enables performance marketers to scale user acquisition for mobile apps through advanced machine learning models. Here is why you should use the machine learning platform to optimize your app UA strategies.

Moloco’s Unique Value Proposition Among DSPs

Moloco’s added value lies in its powerful product, built on proprietary technology developed by industry veterans, and in the core operating values that distinguish it from others in the industry:

Long-Term Performance: Moloco’s ML models are designed to drive sustained growth by optimizing campaigns toward high-value users who contribute to long-term success. These models identify and engage users who not only convert but continue to add value over time, ensuring campaigns perform effectively and scale reliably. The platform’s performance improves as more data becomes available, making robust data quality a key factor for achieving optimal results.

Customer Champions: Moloco’s dedicated support team, alongside programs like the Agency Partnership Program, which includes Addict Mobile, equips marketers with the insights, tools, and support they need to excel.

Transparency: Moloco provides advertisers with data down to log-level data, giving them an in-depth view of performance and control over measurement frameworks. By offering this level of detail, Moloco builds trust and enables clients to tailor insights to their unique goals, enhancing their strategic understanding of the ad ecosystem.

Beyond Walled Gardens: While platforms like Google and Meta provide valuable reach, they only cover part of the mobile advertising landscape. Moloco addresses this gap by offering tailored solutions for the open internet, enabling advertisers to reach audiences and scale campaigns in ways that walled-garden strategies alone cannot achieve.

How Moloco’s Algorithm Optimises Results for Performance Marketers

Built specifically for the open internet, Moloco’s advanced machine learning technology brings the same level of sophistication found in walled gardens, but with a focus on the open app ecosystem. Moloco’s ML automates key optimization tasks like targeting, bidding, and budgeting, enabling marketers to dedicate more time to strategic priorities rather than manual adjustments. The technology also adapts in real-time, continuously learning and fine-tuning its approach for each app to stay in sync with evolving user behaviors.

Moloco’s expansive reach further enhances its effectiveness. With access to over 3 million apps, 7 billion devices, and 40+ exchanges across more than 190 countries, Moloco provides a unified gateway into the open internet ecosystem. This extensive inventory allows the ML technology to optimize ad performance, allowing marketers to connect with diverse audiences efficiently beyond walled-garden constraints.

How Moloco Identifies Future Installers, Buyers, and Long-Term Users

Moloco identifies future installers, buyers, and long-term users by instantly calculating the likelihood of each user performing a specific action, such as a purchase. Its technology evaluates hundreds of data points to make complex, highly accurate predictions on the potential value of each user. Based on these insights, Moloco assigns an appropriate bid value, ensuring ads reach the most relevant audiences efficiently.

Moloco’s Solutions for High-Potential Small Businesses

Moloco is committed to empowering businesses of all sizes through operational machine learning. The platform offers tailored strategies that drive significant growth and scalability for smaller businesses.

For example, in the EMEA region, Moloco partnered with Addict Mobile to help Lalalab, a photo printing app, achieve remarkable growth. By leveraging machine learning capabilities, the partnership optimized ad spend, expanded reach to high-value audiences, and delivered measurable, sustainable results.

You can read more about it here: https://www.moloco.com/case-studies/lalalab-addict-mobile

A Key Best Practice for Marketers to Keep in Mind

A core principle at Moloco is letting data guide decisions. Data-driven strategies ensure that every marketing effort is informed, measurable, and impactful.

One effective way to achieve this is through continuous testing. A great example of this is a strategy implemented with a few of Addict Mobile’s clients: adopting a weekly budget delivery model instead of a daily one. This approach enables campaigns to distribute spend dynamically throughout the week, based on where Moloco’s machine learning sees the most opportunity. The result? Increased spending on high-potential days with greater inventory availability and stronger performance outcomes.

Moloco x Addict Mobile: A Long-Standing Partnership

Addict Mobile was the first agency to join Moloco’s agency partnership program, which is now a global success that’s being replicated across all regions. Addict Mobile played a key role in shaping the program, setting a high standard for collaboration and performance.

The partnership between Addict Mobile and Moloco is built on a shared commitment to innovation and results-driven strategies. Through Moloco’s certification program, Addict Mobile’s team gained advanced knowledge to enhance campaign performance and further strengthened their expertise on the platform.

The training highlighted three key principles for success:

• Machine Learning: Allowing the algorithm enough time to learn, setting realistic targets, and allocating sufficient budget to generate meaningful events are critical for success.
• Setups: Ensuring that everything is properly configured on the MMP side, with accurate tracking and postbacks, is essential to maintain optimal performance.
• Creatives: Covering all ad formats and testing a variety of creative concepts ensures campaigns are dynamic and adaptable to different audiences.

This long-standing collaboration empowers both teams to push boundaries and achieve measurable success for their clients.