Mobile User Acquisition: Trends and Challenges of 2021
2020 was the year of the global health crisis, which further accelerated the growth of mobile phone use: more time spent on phones,...
Published on 27 January 2021NEWS
Discover our market analysis and tips for successful mobile campaigns
AppsFlyer’s Fraud Report: Fraud decreases by 30% year-over-year.
The Appsflyer 2020 report on app install fraud is out and notes a 30% decrease in fraudulent installations. Global Trends to take away:...
Published on 20 January 2021
Apple limited the IDFA: a change that will push the…
At their latest “Developer Conference”, the WWDC 2020, Apple announced the launch of their new operating system: iOS 14. This announcement was accompanied by...
Published on 6 July 2020
Maximize Your Google UAC: 6 Tips To Take Your Creative…
How to maximize your designs on Google network for mobiles? How to create a set of efficient creative assets? What is Creative Excellence?...
Published on 25 June 2020
Mobile Acquisition Sources: 8 Trends to Follow for Your App
In a constantly changing sector, where mobile advertisers seek to measure and generate profitability, performance user acquisition no longer has to prove itself....
Published on 6 May 2020
Key advice to create killer visuals to optimize your acquisition…
In a world where an image is worth a thousand words, creatives are key elements in differentiating brands. Especially in the field of...
Published on 1 August 2019
