ASO
Our App Store Optimization expertise, supplementing your user acquisition strategy
Maximize your organic and paying installations by optimizing your ranking in the app stores and the conversation rate of your store pages.
Improving conversion by even 5-15% on the store page can significantly reduce user acquisition costs and increase paid traffic volumes to boost your app downloads
Make sure that you’ve ticked all boxes and met all Apple and Android requirements
Store page optimization is a key mission in the world of mobile marketing. It enables better ranking within the iOS and Android stores. By improving your visibility, you maximize the organic installs and create a positive impact on acquisition campaigns (cost reduction and volume increase).
Our specialist ASO team will support you with optimizing your store pages.
Current audit
Understand the essential features and positioning of your application to identify areas for optimization.
Competitor app benchmark
Getting to know the market and its stakeholders to choose a stand-out positioning and highlight your assets.
Drafting and optimization of text fields
The text fields of the store pages allow you to insert keywords that will be taken into account by the algorithms to adjust the rankings in the search results. After a thorough analysis of keywords, we propose you texts in order to improve your position in the stores.
Designing visuals
Production of visuals specific to the ASO: screenshots, videos, icons… in all formats, all languages and for each OS
Discover the other steps to a successful acquisition strategy
FAQ
ASO, or app store optimization, is the improvement of the information on your store page. Screenshots, texts, icon can be worked on in order to meet Apple and Google guidelines These actions are intended to allow you to be better referenced within the stores and to maximize the conversion rates of your store pages for both organic and paid users.
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For the screenshots, we can produce and decline them in all languages.
For the analysis and recommendation of keywords we work in French, English, Spanish and German.
We can set up a follow-up of our actions to measure the impact of our recommendations on the ranking and conversions.
Updating your store page can be done according to your news and highlights to cover (holiday season, news within the app..). Note that the update of the store page requires a resubmission of the app on the stores and therefore a validation. It is difficult to change it every week Note that Apple has implemented the Custom Product Page which allows you to set up to 35 variants of your Apple store page and thus highlight specific products, highlights etc…
