What is Apple Ads and how does it work?

Apple Ads is the native advertising platform for the App Store. It allows your app to appear at the top of App Store search results for your chosen keywords through a cost-per-tap (CPT) bidding model. Our Apple Ads agency sets up and manages these campaigns to maximize your visibility at the exact moment users are searching for an app like yours.

What's the difference between Apple Ads and ASO?

ASO (App Store Optimization) focuses on optimizing your App Store product page (title, keywords and creatives) to improve your organic visibility. Apple Ads, on the other hand, is a paid acquisition channel that places your app at the top of App Store search results. The two are complementary: ASO builds long-term visibility, while Apple Ads drives immediate results. Our Apple Ads agency combines both as part of a 360° strategy.

Apple Ads vs. Google Ads: Which one should you choose to promote your app?

Apple Ads targets the iOS ecosystem exclusively and captures high-intent users already searching for an app. Google Ads offers broader reach (Android, iOS, Display and YouTube), but with less direct intent than App Store search. The right choice depends on your app and your goals. In most cases, our Apple Ads agency recommends combining both to maximize your market coverage.

How much does an Apple Ads campaign cost?

Your budget depends on keyword competition and your target countries. We recommend a minimum monthly budget of €3,000 to generate meaningful results and run effective tests. Our Apple Ads agency then adjusts your budget allocation based on campaign performance.

Is Apple Ads effective and profitable for mobile apps?

Yes, provided your keyword and targeting strategy is well structured. Thanks to the high purchase intent behind App Store searches, Apple Ads typically delivers strong conversion rates and a solid ROAS. Our Apple Ads agency continuously optimizes bids, negative keywords and audience targeting to ensure long-term profitability.

Addict Mobile | Apple Ads Agency

Addict Mobile, your partner for Apple Ads

One of the first French agencies to integrate Apple Ads into its acquisition strategies

Managing Apple Ads campaigns for apps available in more than 70 countries

Expertise across all industries: gaming, finance, e-commerce, education and more

A unique strength: combining media expertise, advanced tracking and performance-driven campaign management

Why invest in Apple Ads in 2026?

Around 28.8% of smartphones worldwide run on iOS (H1 2026)
70%+ of app installs on iOS start with an App Store search
Precise targeting by keyword, location, device and audience
Complements your SEO and ASO strategies
High profitability driven by strong user intent at the time of search

Top-performing Industries

Shopping

Productivity

Fintech

Gaming

Our Services

Audit & Strategic Planning

We analyze your app’s current positioning, organic performance and Apple Ads campaign history (if applicable).

Based on these insights, we define a tailored strategy by country and keyword type (brand, generic, competitor and discovery), along with an optimized budget recommendation.

ASO

Our Apple Ads agency optimizes your App Store pages (ASO) by selecting relevant keywords and creating engaging creatives. We build a scalable campaign structure based on keyword match types, geographic targeting, device targeting, bidding strategies and SKAN/AAK/MMP tracking.

Goal: master keyword-level performance, identify growth opportunities and automate testing.

Optimization & A/B Testing

Our Apple Ads agency monitors your campaigns daily and continuously optimizes them by adjusting bids, adding negative keywords, refining audience targeting, excluding apps and optimizing geographic targeting.

Every lever is tested, compared and refined to ensure long-term performance.

Analysis & Reporting

Our Apple Ads agency implements reliable, tailored tracking (via MMP, AAK or SKAN, depending on your setup).

Every week, you receive a detailed report enriched with strategic analysis and optimization recommendations.

Custom dashboards provide real-time tracking of your key KPIs, including CPI, ROAS, cohorts and LTV.

The Benefits of Outsourcing Your Apple Ads Management to Addict Mobile

Working with a certified Apple Ads agency like Addict Mobile gives you access to:

Early access to the latest Apple Ads features and formats
Priority support
360° expertise across organic growth and user acquisition
Performance-driven creative production

Our Work

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Our Apple Ads Agency, Driving Your Performance

With Apple Search Ads, performance is driven by immediate purchase intent: users searching for an app are already well into the conversion journey. Thanks to our platform expertise, precise keyword targeting and continuous bid optimization, we maximize your app’s visibility at the exact moment user intent is strongest. This requires the level of day-to-day campaign management that only a specialized Apple Ads agency like Addict Mobile can provide.

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Exclusive Apple Ads Insights

We leverage strategic data on App Store search trends, market-level search volumes and industry benchmarks to refine your campaigns and identify new growth opportunities.

Data-Driven Optimization

Our campaigns are built on thousands of tests across keywords, bidding strategies, geographic segments and devices. Every configuration is optimized to maximize performance.

Cross-Platform & Cross-Channel Expertise

Apple Ads is part of a broader acquisition ecosystem. We coordinate your Apple Ads campaigns with your Meta, Google, TikTok and Snapchat investments to maximize overall profitability and identify cross-channel opportunities.

Continuous Performance Management

Our team monitors your campaigns through advanced dashboards, automated alerts and cohort analysis. The goal is to make fast adjustments and maintain optimal performance in an ever-evolving Apple ecosystem.

What Our Clients Say About Us

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Have a question about your Apple Ads Campaigns?

Our experts help you define the right Apple Ads strategy, optimize your campaigns and maximize your visibility on the App Store.