How to maximize your App Store Optimization (ASO) for 7 different markets?
Sift is a mobile top-up and data transfer application in over 160 countries. It allows users to quickly and instantly send mobile recharges to relatives abroad.
Addict Mobile supports Sift in managing its app’s user acquisition campaigns.
Objective 1: Boost the page store’s attractiveness of the store page to draw in organic users by improving rankings positions, and search results.
Objective 2: Improve conversion rates on paid campaigns and, thereby, reduce the costs of UA campaigns.
The focus was on Sift’s main markets: France, Italy, Germany, Spain, Portugal, and two English-speaking markets: the United Kingdom and the United States.
The complete overhaul of Sift’s store page texts and visuals (video, screenshot, graphic features, etc.) was designed to meet the criteria expected by each country’s app store by following several steps.
- Text fields to identify the most impactful keywords and descriptions
- Visual elements.
- Competitors’ strategy and positioning to understand what they are implementing and trends.
Keywords, titles, subtitles, and descriptions based on the analysis results. Recommendations were localized for each country.
Creation and variation of all visual elements (screenshots, graphical features, and videos) for each OS, each language, and each device (mobile or tablet) in all formats while complying with each store’s guidelines.
Example of Sift’s App Store Optimization on the French app store
Each step of the App Store Optimization strategy was adapted to the targeted markets, including the consideration of competitors, which differ in each country, the revision of each textual element by a native speaker of the respective language, and the adaptation of the flags highlighted in the visual elements.
I am delighted with our partnership with Addict Mobile for our ASO strategy in Europe. Thanks to their expertise and in-depth knowledge of the market, we were able to optimize the visibility of our application on different app stores and improve our conversion rate. Their tailored approach and rigorous follow-up were key to achieving our goals.
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