User Acquisition myth #7: I have to limit my UA campaigns on iOS because performance measurement is no longer possible. Following the iOS...
Published on 24 January 2024
In our previous two articles (part 1 and part 2), we talked about the key points to follow during a mobile game soft...
Published on 15 January 2024
User Acquisition myth #6: UGC formats are not profitable for my UA campaigns One might think that UGC formats are too expensive, especially...
Published on 8 January 2024
Discover the diversity of traditions and celebrations that define the holiday season by exploring our glossary! Bodhi day Buddhist celebration observed on December...
Published on 20 December 2023
In our first article, we explained the importance of a soft launch for the release of a mobile game: how to correctly identify...
Published on 18 December 2023
Within specialized acquisition agencies, various teams collaborate to achieve customer-set objectives. Through their roles and responsibilities, the operational teams position themselves at the...
Published on 13 December 2023
App Store Optimization (ASO) is an essential acquisition lever in the field of User Acquisition (UA). It should be fully integrated into any...
Published on 6 December 2023
A game’s soft launch is full of excitement and tension and is always eagerly awaited by the production teams. After months, even years,...
Published on 3 December 2023
In March 2021, Meta introduced the Aggregated Event Measurement (AEM) protocol, enabling the collection of campaign performance data while preserving user privacy. Initially...
Published on 29 November 2023
