The new Google Tax : Addict Mobile’s solution
Since November 2020, Google decided to expand surchargers on digital services to advertisers in specific countries. This new Google Tax is already active for...
Published on 8 June 2021NEWS
Discover our market analysis and tips for successful mobile campaigns
Adjust’s Dating apps marketing guide 2021
If we take a look at the dating apps industry in 2020, we can see a large progression. As App Annie points out:...
Published on 16 February 2021
Mobile User Acquisition: Trends and Challenges of 2021
2020 was the year of the global health crisis, which further accelerated the growth of mobile phone use: more time spent on phones,...
Published on 27 January 2021
AppsFlyer’s Fraud Report: Fraud decreases by 30% year-over-year.
The Appsflyer 2020 report on app install fraud is out and notes a 30% decrease in fraudulent installations. Global Trends to take away:...
Published on 20 January 2021
Apple limited the IDFA: a change that will push the…
At their latest “Developer Conference”, the WWDC 2020, Apple announced the launch of their new operating system: iOS 14. This announcement was accompanied by...
Published on 6 July 2020
Google UAC: 6 Tips To Maximize Your Creatives
How to maximize your designs on Google network for mobiles? How to create a set of efficient creative assets? What is Creative Excellence?...
Published on 25 June 2020
How did the Bodeboca Acquisition Campaigns Outperformed During the Lockdown?
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