Behind the Screens : Lessons Learned in ASO
App Store Optimization (ASO) is a cornerstone for maximizing the effectiveness of user acquisition campaigns. By enhancing an app’s visibility and appeal on...
Published on 2 January 2025NEWS
Discover our market analysis and tips for successful mobile campaigns
6 App Marketing trends to watch in 2025
The app marketing industry is constantly evolving, and 2025 promises to bring new trends and opportunities. From emerging channels to shifting user expectations...
Published on 17 December 2024
How Moloco reshapes Mobile Performance Optimization
Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning (ML) platform for growth...
Published on 3 December 2024
UA Digest: What’s new this month?
Check out our User Acquisition Digest, your monthly roundup of the latest news and trends in user acquisition! Meta innovates: Threads, subscriptions, and...
Published on 28 November 2024
UA Digest: What’s new this month?
Check out our User Acquisition Digest, your monthly roundup of the latest news and trends in user acquisition! AEM now supported on Adjsut...
Published on 29 October 2024
The Addict Mobile Hub: The ultimate UA platform for maximum…
We are thrilled to introduce our brand new product: the Addict Mobile HUB. This innovative platform is designed to simplify UA campaign analysis....
Published on 2 September 2024
The power of performance-driven organic growth on social media for…
In the dynamic and competitive landscape of app user acquisition, marketers are constantly seeking innovative strategies to drive growth, engagement, and revenue. One...
Published on 10 April 2024
How Can Apple Search Ads Boost User Acquisition Strategies?
To promote user acquisition strategies in the digital landscape, developers and marketers are continuously exploring methods that deliver measurable outcomes. Apple Search Ads (ASA) emerges...
Published on 29 March 2024
Do you speak mobile gaming?
With 2.2 billion active mobile gamers worldwide and consumer spending reaching $107.3 billion in 2023, the mobile gaming market remains a thriving sector....
Published on 18 March 2024
