Meet Carla, Team Lead UA and UGC Manager at Addict Mobile. Since joining in 2022 as a UA Manager, Carla has gradually taken on...
Published on 21 November 2024
Creatives are the backbone of acquisition! As tracking users becomes more challenging, the impact of creatives is more crucial than ever for capturing...
Published on 18 November 2024
As every year, Black Friday is one of the biggest shopping events around. Many major brands take advantage of this period to capitalize...
Published on 31 October 2024
Check out our User Acquisition Digest, your monthly roundup of the latest news and trends in user acquisition! AEM now supported on Adjsut...
Published on 29 October 2024
Adjust, AppsFlyer, and Singular have just adopted AEM in their attribution models. This integration of Aggregated Event Measurement by these MMPs is truly...
Published on 18 October 2024
Meet Iñigo Lopetegui, Regional Manager Middle East at Addict Mobile. Since joining in 2022, he initially oversaw Southern Europe before shifting his focus...
Published on 16 October 2024
In user acquisition, creatives are a key driver to maximize campaign efficiency. To fully leverage this potential, it’s important to understand what works...
Published on 2 October 2024
We are thrilled to introduce our brand new product: the Addict Mobile HUB. This innovative platform is designed to simplify UA campaign analysis....
Published on 2 September 2024
-5% CPI, +23 points ROAS, GenAI creatives are increasingly becoming a performance driver for apps. When combined with a traditional approach, they allow...
Published on 8 July 2024
