Google Ads 2026: 4 Tips to Adapt to Algorithm Changes
Google Ads remains a core pillar of performance marketing for many advertisers. The platform drives volume, captures strong intent, and directly contributes to...
Published on 3 March 2026NEWS
Discover our market analysis and tips for successful mobile campaigns
UA Digest #13: What’s new this month?
Discover our User Acquisition Digest, your monthly update on the latest trends and news in performance marketing! Adjust releases its “Mobile App Trends...
Published on 23 February 2026
Full-funnel: why it has become essential in performance marketing
For a long time, marketing performance was mainly about conversion. Generating purchases, measurable leads, or app installs was enough to steer acquisition strategies....
Published on 9 February 2026
Acquisition Battle #4: Branding Vs Performance
In acquisition, finding the right balance between branding and performance remains a central topic. Branding is often associated with awareness and long-term impact,...
Published on 27 January 2026
UA Digest #12 : What’s new this month?
Discover our User Acquisition Digest, your monthly update on the latest trends and news in performance marketing! AppsFlyer: what 2025 data already signals...
Published on 27 January 2026
Better performance starts with structured retail campaigns
In 2026, retail marketing is evolving in a more constrained environment. Acquisition costs are rising, and e-commerce journeys are increasingly fragmented between website...
Published on 15 January 2026
5 acquisition strategies retailers can’t miss in 2026
In 2026, retailers operate in an environment where attracting qualified shoppers, controlling costs, and boosting conversion are key challenges. Whether acquisition happens on...
Published on 5 January 2026
Our 5 Favorite Creative Tools on TikTok
Having good creatives is essential. But what truly makes the difference is knowing where to find inspiration and how to produce more efficiently...
Published on 10 December 2025
6 performance marketing trends that will shape 2026
2026 is shaping up to be a pivotal year for performance marketing. With new growth channels emerging, AI-driven automation accelerating, evolving measurement models,...
Published on 2 December 2025
