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DTM #7: I have to limit my UA campaigns on…

User Acquisition myth #7: I have to limit my UA campaigns on iOS because performance measurement is no longer possible. Following the iOS...

Published on 24 January 2024

Do you speak SKAN 4.0?

Apple’s introduction of SKAdNetwork, in response to concerns about user data privacy, has reshaped the mobile industry. Since then, SKAdNetwork has undergone several...

Published on 25 October 2023

How to set-up your MMP for SKAN 4.0?

Meta’s recent announcement of SKAN 4.0 support in July 2023 accelerated its adoption worldwide. This adoption was ultimately delayed due to the discovery...

Published on 13 September 2023

Understand the SKAdNetwork data to maintain the performance level of…

Since May 2021 (iOS 14.5), Apple has implemented the ATT, which limits the feedback of data for advertising campaigns. Apple’s aim is to...

Published on 25 January 2023

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