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(Part 1) Soft Launch: our key tips to succeed in…

A game’s soft launch is full of excitement and tension and is always eagerly awaited by the production teams. After months, even years,...

Published on 3 December 2023

App Store Optimization: a real acquisition lever

The Android Play Store and iOS App Store are the only entry points to download an app. Every user must go through them,...

Published on 26 April 2023

ASO: don’t underestimate the importance of your store pages

Store pages are the entry point for all your app users. Every user will see the page, so it has to be clear...

Published on 22 November 2021

App Store Optimization (ASO): do not ignore the importance of…

194 billion. This is the number of applications downloaded in 2018 worldwide on Apple and Google stores. A figure that makes you almost...

Published on 3 July 2019

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