Digital Markets Act and Mobile Apps: What is changing?
The Digital Markets Act, a European legislation aimed at regulating the activities of major companies in the digital sector, will come into effect...
Published on 4 March 2024NEWS
Discover our market analysis and tips for successful mobile campaigns
Aggregated Event Measurement, iOS attribution revolutionized by Meta?
In March 2021, Meta introduced the Aggregated Event Measurement (AEM) protocol, enabling the collection of campaign performance data while preserving user privacy. Initially...
Published on 29 November 2023
DTM #1: Launching only Google and Meta is all I…
User Acquisition myth #1: “Launching only Google and Meta is all I need for successful UA campaigns.” The question of whether there is...
Published on 5 September 2023
UGC: Boost the performance of your UA campaigns
In a world where consumers are increasingly skeptical of traditional advertising messages, UGC or User Generated Content formats have gradually found their...
Published on 5 April 2023
Dating apps: What are the User Acquisition constraints?
Dating apps need acquisition to support their growth, revenue, and number of active users. Nevertheless, they are subject to constraints that are specific...
Published on 7 September 2022
Mobile Acquisition Sources: 8 Trends to Follow for Your App
In a constantly changing sector, where mobile advertisers seek to measure and generate profitability, performance user acquisition no longer has to prove itself....
Published on 6 May 2020
Key advice to create killer visuals to optimize your acquisition…
In a world where an image is worth a thousand words, creatives are key elements in differentiating brands. Especially in the field of...
Published on 1 August 2019
