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UA Digest #4: What’s new this month?

Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! Major Update on...

Published on 25 February 2025

UA Digest #3: What’s new this month?

Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! By the way,...

Published on 29 January 2025

Acquisition Battle #1: SKAN vs Probabilistic Model

Mobile attribution has undergone significant changes in recent years, largely driven by Apple’s App Tracking Transparency (ATT), which has reshaped data collection and...

Published on 28 January 2025

Interview with Jean-Elisée Yao, Tech Lead Back End

Meet Jean-Elisée, Tech Lead Back End at Addict Mobile. Joining the team in 2022 as a Development Engineer, Jean-Elisée quickly advanced to the...

Published on 27 January 2025

Behind the Screen: Lessons Learned in ASO

App Store Optimization (ASO) is a cornerstone for maximizing the effectiveness of user acquisition campaigns. By enhancing an app’s visibility and appeal on...

Published on 2 January 2025

6 App Marketing trends to watch in 2025

The app marketing industry is constantly evolving, and 2025 promises to bring new trends and opportunities. From emerging channels to shifting user expectations...

Published on 17 December 2024

How Moloco reshapes Mobile Performance Optimization

Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning (ML) platform for growth...

Published on 3 December 2024

UA Digest #2: What’s new this month?

Check out our User Acquisition Digest, your monthly roundup of the latest news and trends in user acquisition! Meta innovates: Threads, subscriptions, and...

Published on 28 November 2024