Black Friday 2025 is set to be one of the most strategic moments of the year for mobile user acquisition. In 2024, global...
Published on 3 October 2025
Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! Snap launches “App...
Published on 26 September 2025
In a perfect world, a user would see an ad, click on it, land on a perfectly aligned store page… and install the...
Published on 24 September 2025
In mobile acquisition, choosing whether to run ads on the web or in-app may seem straightforward. Yet, the two don’t always serve the...
Published on 5 September 2025
Meeting with Elisa, UA Team Leader at Addict Mobile. Since 2020, Elisa has been supporting her clients with App and Web strategies, adopting...
Published on 2 July 2025
Between multiplying formats, adapting to platform-specific codes, and the constant need for creative refresh, production has become a central challenge for marketing teams....
Published on 25 June 2025
On June 17, 2025, Meta announced the reactivation of its Advanced Mobile Measurement (AMM) program, once again giving advertisers access to device-level (non-aggregated)...
Published on 24 June 2025
Discover our User Acquisition Digest, your monthly update on the latest trends and news in mobile marketing and user acquisition! AdAttributionKit takes a...
Published on 20 June 2025
In the e-commerce world, where ad fatigue can strike with every scroll, catalog ads are a powerful yet often underused lever. By automatically...
Published on 2 June 2025
