Meta Ads vs Google Ads: which platform should you choose…
In 2026, marketing performance no longer relies on a single channel. Effective strategies combine multiple levers that influence every stage of the user...
Published on 17 March 2026NEWS
Discover our market analysis and tips for successful mobile campaigns
Cheat Sheet #4: Everything You Need to Know for Your…
Mother’s Day holds a unique position in the marketing calendar. Mother’s Day 2026 will once again be an emotional milestone before it becomes...
Published on 9 March 2026
Google Ads 2026: 4 Tips to Adapt to Algorithm Changes
Google Ads remains a core pillar of performance marketing for many advertisers. The platform drives volume, captures strong intent, and directly contributes to...
Published on 3 March 2026
UA Digest #13: What’s new this month?
Discover our User Acquisition Digest, your monthly update on the latest trends and news in performance marketing! Adjust releases its “Mobile App Trends...
Published on 23 February 2026
Full-funnel: why it has become essential in performance marketing
For a long time, marketing performance was mainly about conversion. Generating purchases, measurable leads, or app installs was enough to steer acquisition strategies....
Published on 9 February 2026
Acquisition Battle #4: Branding Vs Performance
In acquisition, finding the right balance between branding and performance remains a central topic. Branding is often associated with awareness and long-term impact,...
Published on 27 January 2026
UA Digest #12 : What’s new this month?
Discover our User Acquisition Digest, your monthly update on the latest trends and news in performance marketing! AppsFlyer: what 2025 data already signals...
Published on 27 January 2026
Better performance starts with structured retail campaigns
In 2026, retail marketing is evolving in a more constrained environment. Acquisition costs are rising, and e-commerce journeys are increasingly fragmented between website...
Published on 15 January 2026
5 acquisition strategies retailers can’t miss in 2026
In 2026, retailers operate in an environment where attracting qualified shoppers, controlling costs, and boosting conversion are key challenges. Whether acquisition happens on...
Published on 5 January 2026
