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Interview with Frederique Pager, Chief Marketing Officer at…
Meet Frederique Pager, Chief Marketing Officer at Addict Mobile for five years. She first joined in 2016 as sales manager France and now...
Published on 24 April 2024
The power of performance-driven organic growth on social…
In the dynamic and competitive landscape of app user acquisition, marketers are constantly seeking innovative strategies to drive growth, engagement, and revenue. One...
Published on 10 April 2024
DTM #9: App install campaigns on CTV don’t…
User Acquisition myth #9: App install campaigns on CTV don’t enable me to acquire users for my app profitably Drawing parallels between CTV...
Published on 29 March 2024
