Intermarché is recruiting new users for its app with Snapchat and accelerates its mobile sales



Click rate on Snap Ads


Decrease in CPI.


Return on ad buyings

The context

A French retailer Intermarché, has been deploying its mobile application since 2018. The application includes the eCommerce offer – in order to place orders via the Drive service, access to all its information within the loyalty program, brochures and partner offers via the marketplace.


The objective? To generate a high return on investment. engaged

Addict Mobile, which supports Intermarché in this strategy, manages the campaigns targeting CPA and ROI objectives. The confinement period was a major challenge for mass retailers: they had to adapt quickly by increasing volumes while maintaining good performance Not forgetting, of course, the need to seize mobile opportunities!


From January on, Snapchat was the source generating high CPMs, 2x lower CPIs than other sources, and 3x higher ROI than competing social sources. It is therefore natural that Addict Mobile teams teams wanted to exploit the full potential of Snapchat by increasing spent by 45% during the confinement while maintaining performance. Thanks to a rapid circulation of creative elements and the and the use of promotional codes, performance was immediately on track.

The results speak for themselves: an increase of ROI by more than 4 times over the period. Engagement with creative content has also increased significantly thanks to promotional creatives: the click rate has doubled. The cost per acquisition of new users was down 70% compared to January, proving that there was a great window of opportunity for the application during this period. It is also interesting to note that people over 35 years old were the ones who achieved the best ROI on the platform!

"The task was simple: to test and activate a new lever to promote and support the use of our application among our targets, while respecting our acquisition costs. Addict Mobile's rigor and test & learn approach to Snapchat usage, formats, targeting and messaging enabled us to meet and exceed our objectives across the various acquisition channels, including Snapchat."

Frédéric Chacar — Head of Acquisition, eCRM & Webanalysis
retargeting addict mobile visuels addict bureau equipe 2 03

Don’t hesitate to contact our teams

Addict Mobile can help you improve your performance.


Find out how other brands have tackled similar marketing challenges to yours.


cover bc lalalab x moloco x addict mobile

Lalalab x Moloco

cover weatherbug


cover sofascore


casual gaming app

Bubble Shooter Rainbow


Nos bureaux

addict mobile acquisition mobile nos bureaux paris fotolia 81153288 1 of7e11zthko8kvdd92eni0sat0sbjobvy2hku8787s 01

Paris / FRANCE

128 Quai de jemmapes
75010 Paris
acquisition mobile addict mobile nos bureaux madrid fotolia 146093924 of7e7i5ydni28k04lcri3w75j6zzcwxl5zmidkmziw 02

Madrid / SPAIN

Calle Juan Ignacio Luca de Tena 1,
Planta 3
28027 Madrid
acquisition mobile addict mobile nos bureaux adobestock 244098175 04

New York / USA

10 East 40TH St.,
Suite 3310 New York
NY 10016