In a constantly changing sector, where mobile advertisers seek to measure and generate profitability, performance user acquisition no longer has to prove itself.What...
Published on 6 May 2020
In times of lockdown, mobile user behaviors are changing. It is therefore interesting to ask yourself how this crisis is impacting mobile acquisition...
Published on 23 March 2020
In web acquisition, the Google Ads ad-network is comprised of two main options well known to advertisers: the Search and the Display. In...
Published on 19 December 2019
In 2022, there were 5.31 billion unique mobile phone users, representing 67,1% of the world’s population. This device has clearly become a must....
Published on 23 September 2019
In a world where an image is worth a thousand words, creatives are key elements in differentiating brands. Especially in the field of...
Published on 1 August 2019
194 billion. This is the number of applications downloaded in 2018 worldwide on Apple and Google stores. A figure that makes you almost...
Published on 3 July 2019
When it comes to application and acquisition strategy, the key market indicator is never far away: that is to say the CPI, or...
Published on 28 June 2019
