Addict Mobile was awarded during the event Les Mobiles d’Or

Published on 29 March 2021 | Categorized in

During the event Les Mobiles D’Or, we have been given the award for Mobile Acquisition. It rewards the success of the partnership between Addict Mobile and Intermarché for the management of the Intermarché app’s acquisition campaigns. To learn more, read this article!

 

 

Winner in the Mobile Acquisition Campaigns category

We are very happy and proud to have won this award #mobiledor2021 in the mobile acquisition campaigns category.

Addict Mobile has been awarded in this category for the launch of its acquisition strategy for the Intermarché app. This personalised support has enabled an increase in the brand’s mobile business.

We have acquired and re-engaged more than 330k users, in addition to multiplying 36 times the ROAS, by adapting the media plan and strategy to this year of 2020 that was so particular especially for retailers.

We express our gratitude to Intermarché for their trust and we congratulate our team of experts !

We are also very proud to belong to the Digital Virgo group, that won the award for the best apparatus in the mobile payment category, as well as the award Spécial Jury, learn more here.

   

About the Mobiles d’Or

Organised by Les Cas d’Or and the Mobile Marketing Association, the event Les Mobiles d’Or awards mobile successes in the fields of advertisement, marketing and business.

These awards honour the businesses, advertisers, agencies, editors, operators, technical solutions providers and experts who attend to the mobile’s evolution and who today are developing the best practices.

More at www.mobilesdor.com

NEWS

Article in relation

Our tips for reaching engaged users on TikTok

According to the State of Mobile report from App Annie, in 2022, TikTok was again confirmed one of biggest growing application in terms of user engagement. Here are our best practices for managing your campaigns on TikTok.     Creative tips     – Always give preference to content with an organic approach, in order to adapt to the young and engaged audience   – Ad content is less polished than on other platforms > it is recommended that quotes from real people are highlighted, by picking up the platform’s codes, such as: filters, challenges, use of text, etc.   – Renew your creatives on average every 7 days (depending on volume and allocated budget) in order to avoid these struggling and never relaunch an old creative in a group ad   – Always add music suited to the ad and opt for short creatives (13-16 seconds)   – Need inspiration for new creatives? Consult the TikTok Top ads section! This is a library referencing all the current top creatives on the platform, by country, by campaign objective and by vertical     The platform     – Manage features offered by the platform, such as the Automated Creative Optimization tool […]

Publié le 14 September 2022
  • TikTok
  • Acquisition

Dating apps: What are the User Acquisition constraints?

Dating apps need acquisition to support their growth, revenue, and number of active users. Nevertheless, they are subject to constraints that are specific to this vertical.     Choosing a strategy   Before launching your campaigns, you need to think about the overall strategy for your app and your objectives:     – Gender distribution: Separate by gender and tailored content to make sure you can control the investment and, therefore, the recruitment needs for each gender.     – Objectives by gender and, therefore, adapted tracking: Make sure that the tracking on your MMP has been correctly tagged so you can track your performance in the best possible way, even if the events being tracked are different.     – Objectives by country: it is also important to analyze app awareness in each country and for each gender as this will particularly affect the types of campaigns launched and the distribution of investments.     – Investments according to seasonality: Dating apps are particularly affected by seasonality (vacations, back to school, weekends, Valentine’s Day, etc.). You need to correctly analyze the top recruitment periods for the app to know how to distribute the annual budget and not lose pockets […]

Publié le 7 September 2022
  • Facebook

Our creative best practices

A few months ago, we discussed the importance of creative in your mobile acquisition campaigns and how to find creative that works and positively impacts your performance. How do you achieve this goal? Here are our creative best practices:     Personalize the message according to the various targets     – The creatives must be tailored to each type of target audience.   – This is even more important as the arrival of iOS 14 has restricted targeting options. The creative is thus a different way of targeting.   – It is therefore crucial to understand your users’ motivations, needs and centers of interest. But also their fears, what stops them, what will make them hesitate to click.   – This reflection on users and the levers to make them move on to action must be conducted upstream in order to brief the creative teams in a relevant fashion and produce effective creatives without losing time.   – Be open to all types of tests, even the most daring, as no-one knows what may be effective and catchy.   For the Cityscoot campaign, personalization of creatives allowed for procuring a CPA => 30% above average.       For […]

Publié le 13 July 2022
  • Utilities
  • Facebook
  • Creatives

Nos bureaux

Paris / FRANCE

128 Quai de jemmapes
75010 Paris
France

Madrid / SPAIN

Calle Juan Ignacio Luca de Tena 1,
Planta 3
28027 Madrid
España

New York / USA

10 East 40TH St.,
Suite 3310 New York
NY 10016
USA