Fast Facts: Ad Fatigue
Fast Facts : What is Ad fatigue? Ad fatigue is when repeated exposure to the same ad makes users stop engaging with it.
At Addict Mobile, it’s seen as a natural cycle driven by rising frequency. As users see an ad too often, CTR drops, conversions follow, and performance declines.
Small audiences, too few creatives, and limited diversity accelerate this process.
Performance comes from anticipating this cycle and renewing creatives at the right moment.
