Creative Performance: The keys to boosting your UA campaigns

The advertising market has never been more competitive. Standing out now relies on two key levers: creative innovation and continuous experimentation. For a single ad to truly perform, it can take up to 50 variations. In other words, focusing on Creative Performance is essential to any effective UA strategy.

Advertisers have clearly understood this. Some invest up to €100,000 per month to produce nearly 850 creatives, according to AppsFlyer. A strong signal that ad creation has become a core performance driver.

But producing more is no longer enough. The real challenge is producing better. An effective strategy is built around three pillars:

✅ Innovate: develop concepts that capture attention.
✅ Test: analyze performance to refine and iterate.
✅ Optimize: leverage tools to automate and accelerate production.

This white paper takes you inside the most effective creative strategies. Inside, you will find a comprehensive breakdown of creative performance, actionable recommendations, real-world insights, and practical tools to elevate your advertising performance.