Creative Performance: The keys to boosting your UA campaigns

The advertising landscape is more competitive than ever. Standing out relies on two key factors: creative innovation and continuous testing. To make a single ad perform, up to 50 variations may need to be tested. This is why creative performance is an essential part of UA strategies.

Advertisers have understood this well: some invest up to €100,000 per month to produce nearly 850 visuals (Appsflyer). This highlights an undeniable reality—creative has become a key driver of advertising performance.

But producing more is no longer enough. The real challenge is producing better. An effective strategy is built on three pillars:

✅ Innovate: Develop concepts that grab attention.
✅ Test: Analyze performance to refine creatives.
✅ Optimize: Leverage tools to automate and accelerate production.

This white paper provides an in-depth look at the best creative strategies. Inside, you’ll find everything you need to know about Creative Performance, actionable insights, real-world best practices, and tools to maximize your advertising performance.