Black Friday 2025 Guide: the cheat sheet for your acquisition campaigns

Black Friday 2025 is once again shaping up to be one of the key moments for mobile acquisition. With rising CPMs, increased competition, and the need to capture a highly motivated audience, careful preparation is essential.

To support you, we’ve created a cheat sheet guide. Inside, you’ll find best practices to manage your campaigns: platform selection, budget strategies, ideal timing, audiences, ASO, creatives, product catalogs, and tracking.

A condensed set of insights and actionable tips to maximize your performance and make the most of this crucial period. Download the guide now and get your Black Friday 2025 campaigns ready for success.