Acquisition Battle: SKAN vs Probabilistic

🎥 SKAN vs Probabilistic – Which one should you use?

Since Apple’s ATT, tracking performance on #iOS has become a challenge.

Each method has its strengths… and its limits.

So, which one should you rely on? The answer isn’t that simple.

🔽 In this video, we break it down round by round.

Watch now and check out our article for the full deep dive!

Let us know, what’s your take on the future of mobile attribution? Read the full article here

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