Everything you need to understand and master the art and the subtleties of digital marketing

White paper

5 lessons to optimize conversions with ASO

In a highly competitive environment, App Store Optimization (ASO) is an essential strategy for increasing an app’s visibility and conversions. Indeed, 65% of app downloads come from searches on App Stores (source: Apple). An effective ASO strategy combines data analysis, optimized content creation and rigorous testing. In this guide, discover our 5 recommendations for optimizing […]

White paper

Soft launch: The keys to successful launch

The soft launch is a long-awaited moment, following months or even years of work. This launch phase is particularly important, as it provides a number of insights into the game’s potential success. In this white paper, you’ll discover the steps you need to take to ensure maximum success for your mobile game. Download our white […]

Video

4 Tips to Make the Most out of Apple Search Ads

You may be leveraging Apple Search Ads in your UA campaigns, but are you sure you’re using it to its full capacity?

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