Sift

The context

Sift is a mobile top-up and data transfer application in over 160 countries. It allows users to quickly and instantly send mobile recharges to relatives abroad.

Addict Mobile supports Sift in managing its app’s user acquisition campaigns.

Issues

Objective 1: Boost the page store’s attractiveness to draw in organic users by improving rankings positions, and search results.

Objective 2: Improve conversion rates on paid campaigns and, thereby, reduce the costs of UA campaigns.

The focus was on Sift’s main markets: France, Italy, Germany, Spain, Portugal, and two English-speaking markets: the United Kingdom and the United States.

Strategy

The complete overhaul of Sift’s store page, including text and visuals (video, screenshots, graphical features, etc.), was designed to meet the criteria expected by the Play Store and App Store of each country, following several steps.

Analysis

• Text fields to identify the most impactful keywords and descriptions
• Visual elements.
• Competitors’ strategy and positioning to understand what they are implementing and trends.

Recommendations

Keywords, titles, subtitles, and descriptions based on the analysis results. Recommendations were localized for each country.

Creative Production

Creation and variation of all visual elements (screenshots, graphical features, and videos) for each OS, each language, and each device (mobile or tablet) in all formats while complying with each store’s guidelines.

Example of Sift’s App Store Optimization on the French app store

Each step of the App Store Optimization strategy was adapted to the targeted markets, including the consideration of competitors, which differ in each country, the revision of each textual element by a native speaker of the respective language, and the adaptation of the flags highlighted in the visual elements.