Digital Markets Act and Mobile Apps: What is changing?
The Digital Markets Act, a European legislation aimed at regulating the activities of major companies in the digital sector, will come into effect...
Published on 4 March 2024NEWS
Discover our market analysis and tips for successful mobile campaigns
DTM #8: I have an in-house team, I don’t need…
User Acquisition Myth #8: I have an in-house team, I don’t need a mobile marketing agency to manage my UA campaigns When an...
Published on 14 February 2024
Do you speak Meta?
Explore this Meta glossary to discover or review your vocabulary related to this essential User acquisition channel. Advertising Placements on Meta Products Various...
Published on 28 January 2024
(Part 3) Soft launch: our key tips to succeed in…
In our previous two articles (part 1 and part 2), we talked about the key points to follow during a mobile game soft...
Published on 15 January 2024
(Part 2) Soft launch: our key tips to succeed in…
In our first article, we explained the importance of a soft launch for the release of a mobile game: how to correctly identify...
Published on 18 December 2023
Operational teams at the forefront of the success of app…
Within specialized acquisition agencies, various teams collaborate to achieve customer-set objectives. Through their roles and responsibilities, the operational teams position themselves at the...
Published on 13 December 2023
(Part 1) Soft Launch: our key tips to succeed in…
A game’s soft launch is full of excitement and tension and is always eagerly awaited by the production teams. After months, even years,...
Published on 3 December 2023
Aggregated Event Measurement, iOS attribution revolutionized by Meta?
In March 2021, Meta introduced the Aggregated Event Measurement (AEM) protocol, enabling the collection of campaign performance data while preserving user privacy. Initially...
Published on 29 November 2023
6 good reasons to outsource user acquisition even if you…
For applications seeking to maximize their visibility and growth, user acquisition is a major challenge. While some already have knowledge in the field,...
Published on 21 November 2023
