NEWS

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6 App Marketing trends to watch in 2025

The app marketing industry is constantly evolving, and 2025 promises to bring new trends and opportunities. From emerging channels to shifting user expectations...

Published on 17 December 2024

How Moloco reshapes Mobile Performance Optimization

Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning (ML) platform for growth...

Published on 3 December 2024

UA Digest #2: What’s new this month?

Check out our User Acquisition Digest, your monthly roundup of the latest news and trends in user acquisition! Meta innovates: Threads, subscriptions, and...

Published on 28 November 2024

Interview with Carla Vassalo, Team Lead UA and UGC Manager

Meet Carla, Team Lead UA and UGC Manager at Addict Mobile. Since joining in 2022 as a UA Manager, Carla has gradually taken on...

Published on 21 November 2024

Black Friday and User Acquisition: Winning Strategies for Your App

As every year, Black Friday is one of the biggest shopping events around. Many major brands take advantage of this period to capitalize...

Published on 31 October 2024

UA Digest #1: What’s new this month?

Check out our User Acquisition Digest, your monthly roundup of the latest news and trends in user acquisition! AEM now supported on Adjsut...

Published on 29 October 2024

Interview with Íñigo Lopetegui, Regional Manager Middle East at Addict…

Meet Iñigo Lopetegui, Regional Manager Middle East at Addict Mobile. Since joining in 2022, he initially oversaw Southern Europe before shifting his focus...

Published on 16 October 2024