How to set-up your MMP for SKAN 4.0?
Meta’s recent announcement of SKAN 4.0 support in July 2023 accelerated its adoption worldwide. This adoption was ultimately delayed due to the discovery...
Published on 13 September 2023NEWS
Discover our market analysis and tips for successful mobile campaigns
Understand the SKAdNetwork data to maintain the performance level of…
Since May 2021 (iOS 14.5), Apple has implemented the ATT, which limits the feedback of data for advertising campaigns. Apple’s aim is to...
Published on 25 January 2023
ATT: 6 months after its release, what impact for the…
Six months ago, Apple imposed App Tracking Transparancy on all application publishers. A revolution in mobile advertising. As it is a new way...
Published on 26 October 2021
iOS 14.5 : What we learned one month after its…
Addict Mobile summarizes for you the important things to know about iOS 14.5 a month after its launch. iOS 14.5 Adoption Raote: iOS...
Published on 28 May 2021
