Addict Mobile, Apple Ads Agency
Your certified partner to boost your visibility in the App Store
Addict Mobile, certified Apple Ads Agency, we support brands in optimizing their visibility and conversions directly within the App Store.
Addict Mobile, the leading Apple Ads Agency
Addict Mobile was one of the first French agencies to integrate Apple Ads into its acquisition strategies. We manage Apple Ads campaigns for apps in over 70 countries, across all verticals: gaming, finance, m-commerce, education, and more.
Our strength: combining media expertise, advanced tracking, and performance-based management.
Why Invest in Apple Ads in 2025?
- 27.6% of smartphone users are on iOS (2024)
- Over 70% of iOS app installs come from App Store search
- Precise targeting by keyword, location, device, and user
- Complements organic campaigns and ASO or SEO efforts
- High profitability due to strong intent at the time of the click
Top performing Sectors
Our Services
Audit & Strategic Planning
We analyze your current positioning, organic app performance, and Apple Ads campaign history (if applicable). Based on this, we define a personalized strategy by country and keyword type (brand, generic, competitor, discovery) and provide an optimal budget recommendation.
Campaign Production
Our teams optimize your Store pages (ASO) by selecting relevant keywords and creating engaging creatives. We build a segmented and manageable campaign structure: match types, geographic segmentation, device targeting, bidding, SKAN/AAK/MMP tracking.
Objective: control performance at the keyword level, identify growth opportunities, and automate testing.
Optimization
Our Apple Ads agency monitors campaigns daily and implement continuous optimizations: bid adjustments, negative keywords, audience segmentation, device exclusions, geographic refinements, etc.
Each lever is tested, compared, and refined to ensure sustainable performance.
Analysis & Reporting
Within our Apple Ads agency, we implement reliable and tailored tracking (via MMP, AAK, or SKAN depending on the context).
Each week, you receive a detailed report enriched with strategic analysis and optimization recommendations. Personalized dashboards allow real-time tracking of key KPIs: CPI, ROAS, cohort performance, LTV.
Why externalize your Apple Ads campaigns with Addict Mobile?
Using a certified Apple Ads agency like Addict Mobile gives you access to :
- Latest Apple products (formats, targeting)
- Priority customer support
- 360 organic and acquisition expertise
- Visual creations designed for mobile performance
Our Projects
N’hésitez pas à prendre contact avec nos équipes
Addict peut vous accompagner afin d’améliorer vos performances.
Addict Mobile, Committed to Your Apple Ads Success
1. Access to Exclusive Apple Ads Insights
We leverage strategic data on App Store search trends, market volumes, and industry benchmarks to fine-tune your campaigns and anticipate opportunities.
2. Data-Driven Optimization
Our campaigns are powered by thousands of tests conducted on keywords, bid combinations, geographic segments, and devices. Every configuration is optimized for performance.
3. Cross-Platform & Omnichannel Expertise
Apple Ads is part of a broader ecosystem.
We coordinate your Apple campaigns with your Meta, Google, TikTok, or Snap investments to maximize global profitability and identify synergies.
4. Ongoing Performance-Based Management
Our team monitors campaigns using advanced dashboards, automated alerts, and cohort analysis.
Objective: react quickly and maintain optimal performance in Apple’s ever-evolving environment.
FAQ
The budget depends on keyword competition and target countries. We recommend a minimum of €3,000/month to achieve meaningful results and conduct effective testing.
CPI, ROAS, post-install conversion rate, LTV, keyword type breakdown, and cohort performance are the main metrics we monitor.
Yes, Apple Ads enhances visibility and prevents competitors from targeting your brand. It complements your organic ranking strategy.
Yes. Apple Ads allows very precise targeting: geolocation, device type, language, iOS version, etc.
We leverage all of this data to maximize local performance.
Yes, ASA is natively integrated into the Apple ecosystem. It’s fully compatible with SKAdNetwork (SKAN) and App Tracking Transparency (ATT).
We apply the methodology best suited to your tracking maturity level.