Mobile App marketing: what you shouldn’t miss out on this summer

UA sources, Market News, Expert Articles… all the news you shouldn’t miss this summer about user acquisition and mobile marketing.

1. UA sources

Apple updates prices on the App Store

Prices of apps and in-app purchases on the App Store have changed for South Africa, United Kingdom and All territories that use the Euro currency.

Google announces new features for gaming app campaigns

Google announced the ability to use return on ad spend (tROAS) bidding for ACe campaigns on Android. Along with tROAS for ACe, they are announcing more features to help find and retain a valuable player base

👉 Deep-link free option for ACe

👉 tROAS optimizing for ads revenue (Ideal for hypercasual)

👉 Re-install exclusion

Google also announced a new feature named “play as you download”

This feature will let Android 12 users start playing games while they’re still being downloaded.

TikTok bans investment promotion

TikTok has banned the promotion of many financial services products in order to curb fraud and misinformation of young users. This includes :

⚠️Lending and management of money assets.

⚠️Cryptocurrency 

⚠️Foreign exchange 

⚠️Pyramid schemes 

⚠️Investment services 

⚠️Get rich quick schemes

2. Expert articles by Addict Mobile

How to run successful install app campaigns on TikTok?

This significant audience from TikTok, the most downloaded app in 2020, is now exploitable owing to the release of its own platform of campaign management since late 2019. A platform that we use since its release at Addict Mobile, more than 30 apps have been tested and 300k€ have been spent. Here are a few tips for a successful launch of your future campaigns.

Retargeting: Our key tips for effective campaigns

Want to bring more users to your app? Discover our key tips for effective retargeting campaigns: attribution windows, user journey, segmenting the audience, adapting to scenarios and users.

User Acquisition, on average 15% of your spends are poorly invested

Our new feature can reduce CPI, discover how. Addict Mobile is very proud that this feature doesn’t exist anywhere else. Last update: now supports automatic optimization of AAA campaigns.

3. They talk about us

Grégoire Mercier podcast interview by Remerge

What does it take to guarantee profitability in mobile advertising? ️Listen to the latest Apptivate podcast episode by Remerge, as guest Grégoire Mercier, CEO and founder of Addict Mobile, shares his mindset and his insights from years of experience in growing mobile apps across different verticals.

Business Case TikTok x Cheerz: IPM x2 & CPA -7%

Creative strategy is the key point for successful campaigns on TikTok. Discover the one we have set up on TikTok for Cheerz.

4. Market news

Adjust is introducing Data Residency

A system specifically designed to allow you to store your data exclusively in the region of your choice. This is the first and only explicit data residency service offered by an MMP, allowing to achieve an unprecedented level of transparency with your users about how their data is managed.

Q2 data.ai’s report

This article shows that acquisition campaigns are more timely than ever.

👉 US Consumers Download Social, Education and Photo and Video Apps in Droves, Contributing to Daily Time Spent increasing 20% from Pre-Pandemic Levels.

👉Covid-Related Apps Continue to Dominate EMEA App Markets 

👉In APAC: Cross Worlds Tops Breakout Games Chart for Downloads in Both Japan and Korea 

The MEF Report

The MEF report addresses the major issues of tomorrow’s mobile advertising and dives into

🟣 The present: how the mobile advertising infrastructure changed in 2021

🟣 The past: the historical shifts that forced a change

🟣 The future: possible alternative solutions for targeting and attribution

Mobile ecosystem is consolidating

The Appfluencer article explains why the app mobile ecosystem is consolidating and explains the challenges of first-party data for mobile players.

iOS14 adoption rates by Branch

One final set of @branchmetrics iOS 14.5+ graphs.

(numbers are quite stable now, so this may be the last update for a while)

🔹iOS 14.5+ adoption is 75%.
🔹Significant differences by country.
🔹Device-level attribution rate is 7% of pre-ATT baseline.

More in thread 👇 pic.twitter.com/R2SzPYPMPL

— Alex Bauer (@alexdbauer) June 30, 2021