Black Friday 2020, CPI increased by 78%
- the sudden rise of the CPM.
- the significant decrease of the install rate (CTR and CVR).
Increase of the CPM
- France : +4% / +90%
- Germany: +57% / +49%
- Italy : +26% / 142%
- Spain: +39% / +100%
- Belgium : +46% / +112%
- United Kingdom : +13% / +109%
- Canada : +24% / +23%
- USA : +6% / +86%
Decrease of the install rate
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