Intermarché is recruiting new users for its app with Snapchat and accelerates its mobile sales

Publié le 8 Januar 2021 | Catégorisé dans
addict mobile blog default blog 05
“The task was simple: to test and activate a new lever to promote and support the use of our application among our targets, while respecting our acquisition costs. Addict Mobile’s rigor and test & learn approach to Snapchat usage, formats, targeting and messaging enabled us to meet and exceed our objectives across the various acquisition channels, including Snapchat.”

Frédéric Chacar – Head of Acquisition, eCRM & Webanalysis


The Context

A French retailer, Intermarché, has been deploying its mobile application since 2018. The application includes the eCommerce offer – in order to place orders via the Pickup service, access to all its information within the loyalty program, brochures and partner offers via the marketplace. The objective? To generate a high return on investment.

Addict Mobile, which supports Intermarché in this strategy, manages the campaigns targeting CPA and ROI objectives. The lockdown period was a major challenge for mass retailers: they had to adapt quickly by increasing volumes while maintaining good performance levels. Not forgetting, of course, the need to seize mobile opportunities!


The Strategy: Snaps Ads

From January on, Snapchat was the source generating competitive CPMs, 2x lower CPIs than other sources, and 3x higher ROI than competing social sources. It was therefore natural that Addict Mobile teams wanted to exploit the full potential of Snapchat by increasing spend by 45% during the lockdown while maintaining performance. Thanks to a rapid circulation of creative elements and the use of promotional codes, performance was immediately on track.

The Results

The results speak for themselves: an increase of ROI by more than 4 over the period. Engagement with creative content has also increased significantly thanks to promotional creatives: the click rate has doubled. The cost per acquisition of new users was down 70% compared to January, proving that there was a great window of opportunity for the application during this period. It is also interesting to note that people over 35 years old were the ones who achieved the best ROI on the platform!



Article en relation

addict mobile blog default blog 05

Cityscoot rolls out its app across Europe and is conquering new users with Addict Mobile

  Cityscoot is the number one service for self service electric scooters. Launched in 2016 in Paris, the brand has rapidly expanded to Nice, Milan, and Barcelona, offering more than 7000 scooters to all those who wish for an effective urban transport, face in the wind.   Addict Mobile supports Cityscoot in its European growth by managing user acquisition campaigns for its application with a cost per first ride objective.   Activated sources: Facebook, Google and Snapchat.       City Targeting, a challenge for mobile app acquisition   Broadcasting acquisition campaigns on a city scale implies several constraints:   – The more restricted the targeting, the higher the acquisition costs.   – The visuals must be adapted to the usage and routes of each city in order to maintain good transformation rates and thus reach performance objectives.         How to keep acquisition costs low with specific targeting?   By adapting the OS and sources to each city: depending on the results of the campaigns, Addict Mobile’s teams increase investments in the sources or OS that deliver the best performance.   By varying the optimizations according to the sources: on Facebook and Google, campaigns that are optimized […]

Publié le 7 April 2021

The mobile app ecosystem is consolidating!

The latest major changes in the mobile app ecosystem (privacy, Apple’s ATT Framework, maturity of advertisers.) are forcing players in the mobile ecosystem to offer the most complete service possible to cover the entire mobile marketing chain. Owning your first party data and therefore having your own data to monetize your audience and offer effective advertising campaigns is one of the major challenges of 2021’s ecosystem. Everyone wants to put their SDK in the apps to know their users and maximize the revenues of their campaigns. Lately, there have been a lot of acquisitions of AdNetworks, tracking tools, analytics tools and monetization structures. The ecosystem is consolidating, the companies are getting stronger.   Brief overview     Vungle mobile app install company acquires GameRefinery, a leading cloud-based mobile game analytics platform with deep contextual data sets and image-recognition technology that helps developers market, design, and monetize their mobile games. “GameRefinery’s deep contextual data will offer new ways for advertisers to find relevant audiences, using non-personal data such as player motivations, moods and styles and audience personas, for campaign targeting with no device level ID required.” “With upcoming changes on iOS 14 and the removal of the IDFA, advertisers are looking […]

Publié le 1 April 2021

Soft launch: our tips to succeed this essential step in launching a mobile game (part 2)

In our first article we explained the importance of the soft launch for launching mobile games: identifying objectives and KPIs to track, determining a budget and time-line and, finally, developing ASO strategies to maximize conversion rates for your game. This second article focuses on which countries to choose for your soft launch, depending on your objectives and the insight you want to obtain.   Avoid audience burnout The choice of country for soft launching your app is crucial. In fact, we recommend that you avoid testing in the country in which you intend to officially market your game. This would be far from ideal. So you want to avoid launching the game in countries with the most qualified audiences.   If you attract a large number of qualified users to a game that they don’t like, which doesn’t motivate them or generate enough revenue, these players will be “unprofitable.” They simply won’t come back. Therefore, it’s best to delay releasing the game to this kind of audience until you have an advanced version.   This means avoiding the best geographical locations (= those generating the most revenue) which are best left untapped for the hard launch.  Furthermore, these locations, featuring […]

Publié le 29 März 2021

Nos bureaux