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In web acquisition, the Google Ads ad-network is comprised of two main options well known to advertisers: the Search and the Display. In...
Publié le 19 diciembre 2019ACTUALITÉS
Découvrez nos analyses marché et nos conseils pour des campagnes mobiles réussies
KAPTEN & ADDICT MOBILE: a successful European expansion!
Category VTC
- Top 1 Overall on the app store
- Volume of installations x7
- conversion rates similar of organic campaigns
The absolute basics of app tracking
In 2018, 94% of French people were equipped with a mobile phone; 3 out of 4 preferring the use of a smartphone. As...
Publié le 23 septiembre 2019
Addict Mobile & Coyote: Let’s Conquer the roads of Europe!
CATEGORY: TRAVEL/GPS
- + 400 designs created
- + 156K installs
- CPR decrease by 15 %
Key advice to create killer visuals to optimize your acquisition…
In a world where an image is worth a thousand words, creatives are key elements in differentiating brands. Especially in the field of...
Publié le 1 agosto 2019
Meetic & Addict Mobile: let’s seduce those singles!
CATEGORY: DATING
- App install campaigns
- +250K installs
- Positive ROI
App Store Optimization (ASO): do not ignore the importance of…
194 billion. This is the number of applications downloaded in 2018 worldwide on Apple and Google stores. A figure that makes you almost...
Publié le 3 julio 2019
Casino Max: Emphasis on the Casino Group Loyalty Program
CATEGORY: RETAIL
- App install campaigns
- App to store
- 3.8 million coupons used in store
- +250K installs
CPI: The criteria that impact its value – Emphasis on…
When it comes to application and acquisition strategy, the key market indicator is never far away: that is to say the CPI, or...
Publié le 29 mayo 2019
Specialist in time management, Quo Vadis’ core activity is paper planners and diaries. In 2018, the brand decided to rely on digital technology to reinvent the organization of time with the Quo Vadis’ app, a diary that can be checked on iPhones at a glance. It enables users to organize and prioritize their time and optimize their day to make their life easier! In order to promote this app – which has been given a new look –, Quovadis has called on Addict Mobile. The objective? To recruit new users and measure their commitment to the app.
Objectives & Challenges
OS: iOS only Location: Five French-speaking countries (France, Belgium, Canada, Switzerland, Luxembourg). Objectives :
To better position the app in a highly competitive market.
To compete directly with native phone apps.
Sources : 3 active sources: Facebook, Apple Search Ads and Twitter Period of Time: Campaign launch at the time of the brand’s high selling points: the start of the new school year and the end of the year.Strategy
- Set up Search campaigns on Apple Search Ads to capitalize on the keywords searched by users on this type of products.
- Launch Facebook/Instagram campaigns to acquire new users.
- Optimize campaigns according to events within the app: creation of a task or an event.
- Analyze the subscription rate on our campaigns.
Targets
Since the app could be used by the greatest number of people, we tested different targets in order to identify those who performed best.- « Look a like » approach on people who have already completed a task within the app.
- Demographic target: conducting gender-specific campaigns to achieve the lowest costs.
- Target people by interest.
Where to?
Within these three different activate sources, we fine-tuned the locations based on performance at the time of campaigns: Newsfeed Facebook and Instagram & Audience Network.Designs
As Addict Mobile manages the creation and adaptation of all the visuals, we were able to A/B test different color combinations and formats in order to identify the most effective ones.- Carousel
- Static Visuals (banner + square)
- Videos
Additional Organic Downloads
By increasing expenditures to generate more volume during campaigns, the app has climbed up in the stores’ rankings. As a result, it gained visibility and had a direct impact on the number of additional organic downloads: between 10 and 30% depending on the month.
App Store Optimization The ASO is important in acquisition campaign. It ensures that users recruited during acquisition campaigns will land on a page that is optimized to maximize conversions. Addict Mobile has supported Quo Vadis on that matter.
- Competitors’ analysis and positioning
- Keyword recommendations based on relevance, level of difficulty and competition
- Production of descriptions according to the identified keywords
- Screenshots and presentation videos about the stores
- Recommendations on the elements that make up the page: titles, icons, etc.
RESULTS
- CPI inferior to €1, 50% decrease vs. targets
- Conversion rates equal to organic ones
- More than 50 different campaigns tested in 2.5 months
- 20% additional organic users during the campaign period
- Ranking top 30 in the “productivity” category!
Addict Mobile teams are attentive and reactive. The acquisition campaigns set up have generated high volumes of downloads.Flore Thellier, Communication Manager