Le Hub Addict Mobile : la plateforme incontournable pour une visibilité maximale de vos campagnes UA

Publié le 2 septembre 2024 | Catégorisé dans
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We are thrilled to introduce our brand new product: the Addict Mobile HUB.

This innovative platform is designed to simplify UA campaign analysis. All data, including creative performance, is centralized within a single tool, providing clearer insights and complete transparency into your advertising campaign performance.

A unique platform on the market

The Addict Mobile HUB stands out for its integrated approach. All the features use data from MMPs (Mobile Measurement Partners), acquisition sources, organic data, historical campaign data, and projections. This combination enables the most accurate estimates possible, offering you a comprehensive overview of your marketing performance.

The benefits of the Addict Mobile HUB for your marketing strategy:

Centralized Information: Access all your data on a single platform, eliminating the hassle of switching between different interfaces. Save time and focus on your long-term strategy.

Significant Time Savings: By cutting down on time-consuming tasks related to data collection and analysis, you can spend more time on high-value activities.

Unique Innovation: No other company offers such a comprehensive tool that relies on historical data, manual estimates, and MMP data, providing unmatched visibility, including on iOS, to meet current and future privacy challenges.

Expert Design: Created by mobile performance marketing professionals, this tool has been successfully used internally and is now available for you.

The four main features of the Addict Mobile HUB:

The Addict Mobile Dashboard

This feature consolidates all UA campaign data into a unified dashboard. It stands out from existing market products by integrating iOS estimation projection models specific to each client. By aggregating all MMP data for each source, as well as SKAN data and iOS projections, it provides a comprehensive and transparent view of performance.

Customizable and equipped with numerous filters and breakdown options, it transforms hours of data analysis into a streamlined process.

Creatives Performance

A unique tool that displays creative performance. Thanks to estimation models and data collection, this feature offers a comprehensive view of creative performance by channel. Updated daily, it provides better visibility on key creative KPIs (CPM, CTR, CVR, IPM, CPA, ROAS), which is essential for understanding campaign effectiveness and optimizing creative strategies.

Previously, advertisers had fragmented information between MMPs, sources, and SKAN data. The Creative Performance module succeeds in consolidating everything for a simplified data visualization.

Media Library

A library that allows you to find all creatives produced within UA campaigns, providing essential real-time information on their status and details on the countries and sources of distribution.

Performance Forecast

This ultimate feature, coming to the HUB in Q4 2024, allows performance projections for up to 180 days, leveraging organic and historical campaign data. By analyzing data from the past six months, it enables long-term projections by source and country over different periods. Daily updates help advertisers anticipate campaign performance, bridging the gap between immediate actions and future campaign strategies.

Explore our solution to optimize your marketing campaigns

At Addict Mobile, we constantly strive to maximize your campaign performance. We believe exceptional service goes beyond just campaign management.

With the Addict Mobile HUB, we are redefining the management and optimization of our clients’ UA campaigns.

Join us and discover how the Addict Mobile HUB can transform the efficiency of your UA campaigns. For more information, feel free to contact us to request a demo.

Ready to revolutionize your UA strategy? Join us and discover a new dimension in UA campaign management!

ACTUALITÉS

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