Why should you spend your marketing budget in January?
- Take advantage of normal prices
- Anticipate the end of the App Store freeze
- Take advantage of new devices on the market
- Prepare the sales period
- Create ads showing a festive atmosphere with logos and strong words.
- Offer time limited deals, to highlight the ephemeral content. This kind of discounts can significantly improve click rates, download rates and purchase rates.
- Adapt your application, with the same festive atmosphere as your advertisements: users should be able to recognize a familiar atmosphere between ads and the app content.
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