Why should you spend your marketing budget in January?

During the Christmas holidays, one in four purchases should be done on mobile according to e-marketing.fr. January continues to benefit from the high mobile traffic related to Christmas gift returns, late Gifts, sales, new users who just received a tablet or a smartphone at Christmas, etc. while enjoying attractive acquisition prices. Addict Mobile offers you 5 tips to exploit January opportunities for your mobile marketing:
- Take advantage of normal prices
- Anticipate the end of the App Store freeze
- Take advantage of new devices on the market
- Prepare the sales period
- Create ads showing a festive atmosphere with logos and strong words.
- Offer time limited deals, to highlight the ephemeral content. This kind of discounts can significantly improve click rates, download rates and purchase rates.
- Adapt your application, with the same festive atmosphere as your advertisements: users should be able to recognize a familiar atmosphere between ads and the app content.
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