The mobile marketing trends over the 10 next years

For nearly 10 years now, we’ve been hearing everywhere « This year is the Year of Mobile ». Actually, this is true. But will it be the same in the future? The mobile urged as an essential tool to everyday life for all users. 2015 depicted a huge turning point on the mobile marketing market. For the first time, in France, the desktop audience decreased between January 2015 and January 2016 (Médiamétrie). Now, the smartphone is on its way to exceed the desktop. But what are the next steps? What will mobile Marketing look like in the next 10 years? Here’s a sum up of the latest trends.

- The Mobile payment
- 5G

- Virtual reality? Even more concrete and mobile
- Increase of native advertising and explosion of the video
ACTUALITÉS
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