The mobile marketing trends over the 10 next years

Publié le 8 Dezember 2019 | Catégorisé dans
addict mobile blog default blog 05
For nearly 10 years now, we’ve been hearing everywhere « This year is the Year of Mobile ». Actually, this is true. But will it be the same in the future? The mobile urged as an essential tool to everyday life for all users. 2015 depicted a huge turning point on the mobile marketing market. For the first time, in France, the desktop audience decreased between January 2015 and January 2016 (Médiamétrie). Now, the smartphone is on its way to exceed the desktop. But what are the next steps? What will mobile Marketing look like in the next 10 years? Here’s a sum up of the latest trends. Addict Mobile - Strategy - mobile marketing trends
  • The Mobile payment
Eveyone’s been talking about Mobile payment within the last few years. After the Apple Pay announcement, Google answered straight away by launching Android Pay. Samsung also announced, back in February during MWC 2016 in Barcelona, its last LoopPay service. The big banks are also part of this progress: JP Morgan Chase, leader of the American payment cards: he developed the ChasePay tool, in direct partnership with Wal Mart and Best Buy. The race is now on between the digital tech world leaders. More recently, Gemalto and Wordline announced their cooperation to suggest a mobile payment solution adapted to manufacturers. The mobile payment represents a watershed in the mobile evolution, which will completely modify the tomorrow applications organization.  Indeed, the mobile payment will be directly integrated into every applications and users won’t have to use their credit cards anymore.
  • 5G
Operators, institutions, researchers and governments already started working on the future’s network: 5G. It’s only the beginning, but the network already promises exceptional speed.  The promise is to reach 10Gbits flows, and to reduce the loading time of any data to one millisecond. The 5G is one the biggest step to build the future connected world. This new network launch is planned for 2020 to face the increasing needs of telecommunications. Indeed, with the mobile increase as a connection tool to Internet, networks are going to be even more efficient to support this traffic increase. Addict Mobile - Strategy - mobile marketing trends
  • Virtual reality? Even more concrete and mobile
The new versions of the Samsung Gear VR and the HTC Long Live are real turning points on the user mobile experience. These VR headsets let the users visualize the screen in 3D, entering a whole new world and experiencing something fully new. The video games sector still remains the field where the VR displays request is the most important. The announcers try to change this behavior by proposing new features for the users’ everyday life. All the connected objects, including smartwatches and other wearables, are also going to expand in the coming years. Connected to the users’ smartphones, these services will totally change the consumers’ habits. The Machine to Machine connections (app which allow the wireless systems to communicate with other devices) will generate, before 2020, 6.7 % of the general mobile traffic. The manufacturers will impose new consumption modes, using limitless advertising campaigns on these new high tech tools.
  • Increase of native advertising and explosion of the video
For the next five years, native advertising will take a dominating place in the mobile advertising field. Native advertising is defined by putting back the user in the center of the ad: the message is more targeted and better integrated into the media context. In 2018, the native advertising spending will reach 21 billions $ and, according to BiA-Kelsey, Native Ads should represent by 2017 40 % of the income of the social media advertising. The mobile videos display increase from month to month. In two years, the number of mobile videos consumed increased by 532 % according to Ooyala. A 2015 study of the IAB (Interactive Advertising Office) demonstrated that the internet mobile users consume more and more videos on their smartphone. Indeed, this format offers many possibilities. Very creative, the video calls to mind the users and works very well on the social networks. From a technical point of view, the mobile video is also advantageous, because it allows to easily decline on all the screens. It will have to adapt itself to the Mobile Internet by adding immersive features as the geo-localization or the responsive design. The mobile trends continuously evolve. There are more and more users, more available networks, and more technologies which come to influence to the market trends on an everyday basis. It is still difficult to determine what will be the trends for the next 10 years because of the sector evolutionary character. What is sure, it’s going to be “The Year of Mobile” for still a long long time.

ACTUALITÉS

Article en relation

addict mobile blog default blog 05

Cityscoot rolls out its app across Europe and is conquering new users with Addict Mobile

  Cityscoot is the number one service for self service electric scooters. Launched in 2016 in Paris, the brand has rapidly expanded to Nice, Milan, and Barcelona, offering more than 7000 scooters to all those who wish for an effective urban transport, face in the wind.   Addict Mobile supports Cityscoot in its European growth by managing user acquisition campaigns for its application with a cost per first ride objective.   Activated sources: Facebook, Google and Snapchat.       City Targeting, a challenge for mobile app acquisition   Broadcasting acquisition campaigns on a city scale implies several constraints:   – The more restricted the targeting, the higher the acquisition costs.   – The visuals must be adapted to the usage and routes of each city in order to maintain good transformation rates and thus reach performance objectives.         How to keep acquisition costs low with specific targeting?   By adapting the OS and sources to each city: depending on the results of the campaigns, Addict Mobile’s teams increase investments in the sources or OS that deliver the best performance.   By varying the optimizations according to the sources: on Facebook and Google, campaigns that are optimized […]

Publié le 7 April 2021

The mobile app ecosystem is consolidating!

The latest major changes in the mobile app ecosystem (privacy, Apple’s ATT Framework, maturity of advertisers.) are forcing players in the mobile ecosystem to offer the most complete service possible to cover the entire mobile marketing chain. Owning your first party data and therefore having your own data to monetize your audience and offer effective advertising campaigns is one of the major challenges of 2021’s ecosystem. Everyone wants to put their SDK in the apps to know their users and maximize the revenues of their campaigns. Lately, there have been a lot of acquisitions of AdNetworks, tracking tools, analytics tools and monetization structures. The ecosystem is consolidating, the companies are getting stronger.   Brief overview     Vungle mobile app install company acquires GameRefinery, a leading cloud-based mobile game analytics platform with deep contextual data sets and image-recognition technology that helps developers market, design, and monetize their mobile games. “GameRefinery’s deep contextual data will offer new ways for advertisers to find relevant audiences, using non-personal data such as player motivations, moods and styles and audience personas, for campaign targeting with no device level ID required.” “With upcoming changes on iOS 14 and the removal of the IDFA, advertisers are looking […]

Publié le 1 April 2021

Soft launch: our tips to succeed this essential step in launching a mobile game (part 2)

In our first article we explained the importance of the soft launch for launching mobile games: identifying objectives and KPIs to track, determining a budget and time-line and, finally, developing ASO strategies to maximize conversion rates for your game. This second article focuses on which countries to choose for your soft launch, depending on your objectives and the insight you want to obtain.   Avoid audience burnout The choice of country for soft launching your app is crucial. In fact, we recommend that you avoid testing in the country in which you intend to officially market your game. This would be far from ideal. So you want to avoid launching the game in countries with the most qualified audiences.   If you attract a large number of qualified users to a game that they don’t like, which doesn’t motivate them or generate enough revenue, these players will be “unprofitable.” They simply won’t come back. Therefore, it’s best to delay releasing the game to this kind of audience until you have an advanced version.   This means avoiding the best geographical locations (= those generating the most revenue) which are best left untapped for the hard launch.  Furthermore, these locations, featuring […]

Publié le 29 März 2021

Nos bureaux