Grégoire Mercier interview
- Different time frames: in the case of games, one year’s production, during which there are no revenues, versus a service activity that is able to generate revenues more quickly
- Different teams
- Different targets: B2C versus B2B
- Their need for cost-efficiency in marketing campaigns;
- What it means to integrate third-party technologies into their apps (cost of development involved in integrating an SDK, etc.);
- Their specific needs in terms of reporting, analyzing the results, and optimizing.
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