Google and the future of applications
- A first insight of the app experience: streaming applications give users the opportunity to have a first and non-binding glance at the look & feel of the application.
- A solution to storage problems: approximately 70% of the storage space is occupied by infrequently used applications! Thanks to streaming apps, users will be able to remove from their phones all applications they barely use, so to gain considerable space.
- Improved efficiency of advertising: Streaming provides a real taste of the experience before committing to download the application. App publishers will be able to produce interactive ads that are actually mini-versions of their apps themselves. These interactive ads are more engaging than animated interstitials or banners: after testing a first version of the app, people who ultimately download the app will be better targeted. App streaming will help developers overcome the difficulty to get an app downloaded and ultimately reduce acquisition costs.
- Avoiding app uninstalls: users often download and install applications they use maximum twice. Indeed, out of 35 installed applications, only 11 are used on a weekly basis, leaving the 24 other apps good candidates for uninstall. But uninstall makes your app going down the rankings. Streaming apps will allow users to actually use your app without affecting negatively your rankings.
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