BANDAI NAMCO: Soft launch Big success
A STRONG PARTNERSHIPThe famous games publisher Bandai Namco Entertainment Europe has entrusted Addict Mobile with their gaming mobile marketing strategy for years. After having worked on Tekken Card Tournament, we partnered to prepare the global launch of Asterix and Friends. The game, based on the world-renowed comic licence is a “city builder”/social/adventure mash-up in which the goal is to re-build and develop the Gallic village and open your way to new shores, kicking some Roman butts along the way. The game was initially soft launched in few countries for several months, in order to test the market. After the release of the game on September 15th Addict Mobile is currently working with Bandai Namco on the global launch User Acquisition campaigns.
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- +15,000 high quality downloads during the soft launch.
- An effective cost per install throughout the campaign: -62% below Bandai Namco objectives, which can be explained by a strong affinity for the Asterix licence.
- Bandai Namco saved +25% of its initial budget with the experienced team Addict.
- +50% installs vs the objectives with the same initial budget.
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