Addict Mobile manages with success the launch of Citygoo application! 🚗
Citygoo is the best short distance ride-sharing service. It allows you to save your money and your time when you travel in suburb areas. Since last summer, Addict Mobile has successfully launched Citygoo app and continues to expand its mobile audience. CONTEXT & OBJECTIVE Citygoo ambition at launch was too quickly become the leader of instant ride-sharing in 1 specific geo (Paris-France) by the end of 2015. Addict Mobile achieved a successful geo-targeting acquisition campaign, specifically around Paris, bringing over 18,000 new users over a short period of time.
RESULTS
- +20,000 high quality downloads in France acquired by Addict Mobile, with acquisition campaigns on Facebook & Ad Networks.
- +70 visuals created, in all required sizes for mobile, thanks to a technology of automated content production (banners, interstitials, videos).
- 60% journey requests on Citygoo are generated by users recruited by Addict Mobile.
- Higher results than expected on Facebook : 65% of users signed-up right after the app download.
- +40,000 registered on Citygoo
ADDICT MOBILE ACTION
To improve the ranking of Citygoo in the App Store, Addict Mobile conducted an App Store Optimization study (ASO).
ASO allows you to get:
- A better visibility among the competition ;
- More traffic towards your page which lead to a better ranking ;
- A higher conversion „print to install“ on your description page.
Hélène Landron, co-founder Citygoo
TO BE CONTINUED
After the Paris area conquest, Citygoo will soon be available at a national and international level. We are so happy to be part of this incredible adventure!
ACTUALITÉS
Article en relation
Cityscoot rolls out its app across Europe and…
Cityscoot is the number one service for self service electric scooters. Launched in 2016 in Paris, the brand has rapidly expanded to...
Publié le 7 April 2021The mobile app ecosystem is consolidating!
The latest major changes in the mobile app ecosystem (privacy, Apple’s ATT Framework, maturity of advertisers.) are forcing players in the mobile ecosystem...
Publié le 1 April 2021Addict Mobile was awarded during the event Les…
During the event Les Mobiles D’Or, we have been given the award for Mobile Acquisition. It rewards the success of the partnership between...
Publié le 29 März 2021