4 tips to create high-converting mobile ads

It is now technically possible to measure mobile ad performance at all stages of the user funnel : from print to click, to download and even untill registration or purchase (or any other action in your app or mobile website). A high-converting mobile ad is an ad that has the best possible conversion rate at all steps: « print => click » then « click => download » then « download => purchase » (or other action). How to create effective converting visuals for mobile advertising? Here are 4 tips gained from our experience on over 100 apps.
A good mobile ads is made up of 4 key elements: an eye-catching illustration, a strong message, a logo (or clear brand identification) and a “call-to-action” button, to let the user know why he should click. Mobile ads which convert best are based an original messages, special offers or contextual elements linked to the news. For instance for the app Closer (people and gossip magazine), we used smileys, hashtags and catchy sentences from tv reality shows to reach young females. It’s important to use eye-catching visuals, no matter their authenticity: an attractive illustration with flashy colours draws more attention and more clicks. For instance for Citygoo, the best short distance ride-sharing service, the flashy blue screen showing a journey and cost on the right performed far better than the photo of a car and people on the left. 
According to our expertise, blue colour for the text (or background) and orange colour for « call-to-action » button are usually effective. Adding effects or animating the call-to-action button also helps improving conversion rates.
Thess two banners on the left are very similar. However, the one on the right converts 15% better than the other one, in terms on print to clicks! Beware however, two visuals may have identical CTR, but 30% variation on click to install rate, and again 30% difference on the install to purchase rate. Maximizing conversion rates is a painfull job that requires a lot of time, testing, iterations … and expertise! But this is absolutely necessary to achieve positive ROI. Addict Mobile technology can help you automating this process, creating visuals that are adapted to all formats and managing large volumes of A / B tests.
- Adapting content to all required sizes and to mobile formats
- Creating striking visuals



- Targeting effectively your audience
- Performing numerous A/B tests

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