Cheerz

How UGC helped boost the performance of the Cheerz app for Valentine’s Day! 

Results

- 50%

CPC

x 9

conversion on TikTok vs classic creatives

- 20%

CPI

The context

Cheerz is a French photo printing service that offers its customers products combining print quality and personalisation. Addict Mobile has been supporting the brand in its performance-based mobile acquisition campaigns since 2018.

Issues

Valentine’s Day, a more competitive period

In addition to the performance-based acquisition campaigns carried out throughout the year on all social media, Valentine’s Day represents an important business challenge for Cheerz. It is a key moment for the brand, which must make itself visible in the face of the competition, which is very present on the photo market. And competition means higher CPMs and therefore a risk of lower performance.

Strategy

Production and deployment of UGC campaigns

In order to address this specific problem, significant work was carried out on the creative part. Indeed, the so-called “classic” creations have a lesser impact during peak times and the threshold of ad fatigue is reached quicker for users.

The production and implementation of UGC-type advertising within the campaigns was chosen. This allows investments to be scaled at a controlled cost by offering a new advertising format.

Addict Mobile took charge for sourcing partners, choosing content creators, sharing briefs, monitoring production and video testing. Thanks to our expertise, we were able to ensure that the codes and standards of each platform were respected in order to guarantee optimal performance. The posts created are checked by our teams for suitability with their distribution platforms and adapted if necessary. They were then launched in the acquisition campaigns.

 

 

Thanks to our global vision of performances, we adapted the media plan to increase the pressure on sources most receptive to this type of content such as TikTok or Instagram.

By diversifying the ads presented to users and standing out with more natural messages that fit into their feeds, we were able to gain visibility and achieve significantly lower acquisition costs than with regular visuals.

"We are very satisfied with the test put in place at all levels. The responsiveness of Addict Mobile allowed us to select interesting profiles adapted to our target, to co-develop coherent briefs and to obtain very good performances on this project."

Kévin Schmitt — Lead Acquisition
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