New super fast video variation creation tool and addresses the challenge of reducing Ad Fatigue in mobile advertising.

Published on 2 February 2022 | Categorized in
  • Utilities

With this new technology, we addresse one of the major challenges in user acquisition: continuously updating creative assets to avoid the phenomenon of Ad Fatigue.. This tool can be used to automatically create variations of all the elements that make up a video: format, language, image, colors, effects, texts… depending on needs. It helps to increase install volumes and budgets by updating visuals and thus increasing the ROI of campaigns by reducing CPI.

Creative content, a key element in mobile acquisition

On average, 70% of advertising investment represents 3% of the visuals produced. However, visuals represent about 75% of a campaign’s ROAS. For advertisers, the challenge is to identify the right creative content to achieve goals, limit the risk of ad fatigue and increase investment in successful visuals. To address these challenges, A/B testing strategies are highly effective to understand which graphic combination will work best.

This is why Addict Mobile’s technology can automatically edit all the dynamic and static content in videos: template, format, language, assets, colors, effects, texts, buttons. Everything is possible from videos to static content. It makes producing variations of ads child’s play and boosts your user acquisition strategy.

A vital tool to streamline production time and improve KPIs

This proprietary technology stands our from those offered by other players in the market because it is directly plugged into the video creation tool used by graphic design teams (After Effects). This means teams can focus on creative thinking and coming up with new concepts rather than producing variations and iterations, which is time-consuming work. The tool can produce hundreds (or even more) of creative content in a very short time, limited only by the platforms and how much information we need to get usable data.

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The concrete results from our campaigns have improved performance by updating visuals cost effectively, thereby avoiding ad fatigue by reducing ad frequency and increasing install volumes and budgets. This directly impacts KPIs, reduces CPI (by increasing install conversion rates) and increases ROI (by reducing CPA).

Whatever the app you’re promoting, our technology is compatible with all mobile advertising needs. It will improve your ad performance and works with all apps, in all sectors.

This technology is just one of our numerous tools to provide better results for its customers time after time Do not hesitate to contact the teams to find out how you can use them in your campaigns.


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Our creative best practices

A few months ago, we discussed the importance of creative in your mobile acquisition campaigns and how to find creative that works and positively impacts your performance. How do you achieve this goal? Here are our creative best practices: Personalize the message according to the various targets – The creatives must be tailored to each type of target audience. – This is even more important as the arrival of iOS 14 has restricted targeting options. The creative is thus a different way of targeting. – It is therefore crucial to understand your users’ motivations, needs and centers of interest. But also their fears, what stops them, what will make them hesitate to click. – This reflection on users and the levers to make them move on to action must be conducted upstream in order to brief the creative teams in a relevant fashion and produce effective creatives without losing time. – Be open to all types of tests, even the most daring, as no-one knows what may be effective and catchy. For the Cityscoot campaign, personalization of creatives allowed for procuring a CPA => 30% above average. For the Majelan campaign, which targets its main personas through dedicated creatives that […]

Publié le 13 July 2022
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The importance of Firebase in managing Google UAC campaigns

You’ve probably noticed that for some time now Google has been recommending the integration of Firebase for managing mobile application installation campaigns on its network. In this article, we’ll explain why Firebase has become essential, how it will improve your campaign results, and how to align it with your MMP.   Higher-quality signals  The recommendation to integrate Firebase is in line with the market, where all stakeholders are asking for the integration of their SDK or technical solutions to improve the signals received by their algorithm. (E.g. Facebook and Snap with their own SDK or Conversions API).   More concretely, Firebase will allow Google to receive standardized data that will be quicker and easier to process for its machine learning models. Plus, the models will also have access to new signals in the user journey which will allow for a better understanding of each user.   New features to boost your results  Accessing this new data will unlock a number of new features for your Google UAC campaigns. Below is a non-exhaustive list:   – A shorter learning phase. Google campaigns can have a longer learning phase than other sources. Firebase will solve this problem. – Take advantage of Automated […]

Publié le 15 June 2022
  • Utilities
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Are creatives the new targeting in a post iOS 14 world?

The arrival of iOS 14 has limited ad targeting options: it means less data collected and the data is less accurate. So we need to find new alternatives to target users and make them more receptive to ads.   At Addict, we conducted tests on several of our clients which demonstrated that using creative content as a targeting tool sometimes works better than generic content on specific audiences (with added benefits).   You have to really know your users and be able to segment them into user types. For example, for a game app there are casual gamers, hard core gamers, newbies or, in the case of a photo app, there are people who want to buy a gift, travelers etc. Based on this segmentation, the aim is to design ads tailored to each target, based on their interests, their tastes or practices etc. The aim is not to restrict the algorithm but let it target the right users based on the creative content. Reduced targeting capabilities with iOS 14 The advent of iOS 14 gives users more control over the data they want to share with apps. In reality, when a user downloads an app, a pop-up appears asking […]

Publié le 12 April 2022
  • Utilities
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